This morning CNN headline news did a 3 minute or so bit on 2 Mac users struggling with running a business online www.macsoftware.com
(I think). Through out the whole thing these 2 iMac's were shown (1blueberry, 1tangerine). They were also present at the SFMWE. So the story said that they run out of some office space in Maine and are overwelmed by the unexpected complications of running an internet business.