[disectamac]

.......and so easily......and commonly......

anyone have any ideas?

[Adam Silver]

Apple pays for placement.

[disectamac]

you think?? what if I don't know.....a director or a set designer (whatever the title) decides they want a certain look in a computer environment etc etc.....does Apple pay then?.....
Don't get me wrong...what your saying sounds very much the case but I was thinking just producer choice first.
another thing I was thinking was being that Media and Entertainment groups such as those that do advertisement and artful type groups already own (most likely) Apple products, this might also contribute to the decision on which comp gets put in the flick, commercial etc......being that there just happens to be an Apple computer readily available ya know...........still I wonder.........

[mkbhatia]

Here's an article that describes how it happens...i don't think that Apple pays for most of its placements, but it may for some:
http://www.apple.com/hotnews/feature...ringapple.html

[disectamac]

Imagine that, who would have thought a lot of Apple product placement in media such as movies and TV is justly credited to one Suzanne Forlenza.