So I am watching Bravo and I see Gateway advertising. As well as Sony advertising pushing, guess what , DV. Apple should advertise on this channel. Why, these are the people that would use Macs and make movies. Really that simple. Still haven't seen a Mac ad on this station yet. I know that there are Apple people here and I hope they notice. Granted not as many people watch Bravo, however it may prove to be profitable, Sony thinks so. If Apple isn't careful Sony will cut in to the Apple's big thing.