There is no real difference between the RAM Apple uses and what's available from reputable third-party sources. Apple doesn't use "premium" RAM because there is no such thing. They do use GOOD RAM, products that are made by high-quality manufacturers.
Further, they charge about DOUBLE what you can get a similar size of RAM for. If you go with a good brand (Kingston, Crucial, Corsair, etc.) you get high quality parts at a better price than Apple charges. I would go with an Apple-sourced computer and direct purchased RAM from one of the vendors I just listed.