Well, i recently did a 1 pass zero-all format on a 60 gig drive and it took maybe an hour or so, so a 7 pass should take 7 times that on a drive of comparable size.
But if the hard drive has never been used, you shouldn't need to do a 7-pass zero on it, just go Disk Utility > Erase and choose Mac OS (Extended), then it should appear.