I am building an academic website, and I am considering allowing for industry advertising to help support the site (it's getting very spendy). I am not sure where to post this issue, but I thought here would be a good start.
I am sure books are written on internet advertising, and I don't imagine there is a simple answer, but I thought I throw some questions out there anyhow: how does one start to estimate the worth of advertising on their website? I imagine user traffic, visibility, etc. play into it.
Does anyone have any experience with allow advertisers onto their site? I have no idea even where to begin- how to place a value on a banner or a link. Right now, my main objective is to cover the server costs and the cost of some of the software required to build and maintain the site. I've bought some scripts and would like to buy more software- but a free website is hard to run!
I eventually plan to run a subscription type website, but for now, I think advertising may be the easiest way.
I'm interested in any thoughts on this
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