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Look at the page below at apple.com and scroll all the way down:
it says: "Download iTunes for your Mobile Phone"
Maybe even current Motorola phones will be able to install itunes, soon...?!!!
My thinking is that this page could just be a portal to which you can download iTunes after you get your mobile phone. Perhaps there is some documentation in the Mobile Phone box that says "To use iTunes Mobile you will need to install iTunes 5 on your PC or Mac, please go to http://www.apple.com/itunes/mobile/download to download iTunes 5". That way they can keep track of users going to apple.com to download iTunes and people downloading iTunes after getting their mobile phone. This may just be an attempt to guage their market saturation or to see for market research purposes if people that have iTunes are buying the phone or people that buy the phone are downloading iTunes for the first time.