[DeathMan]

Here is a sample of my work.



The company is a corporate merger/broker, and they specialize in technical companies worth between $5-$10 million.

I live in a fairly low priced area as far as design goes. It goes for pretty cheap around here cause the level of sophistication isn't exactly NYC levels, and people settle for a lot less than they should.

I've seen logos priced around $100-$200, but that just doesn't seem like very much compared to what I've heard other people getting logos for in other parts of the country.

Anyway, how much do you people (or your design houses) charge for logos?

[himself]

This has been discussed numerous times on this forum, and the consensus is that people often charge too little for a logo. Granted, you have to have a proven professional track record to be able to charge significantly higher rate, but you should get what your work and time is worth.

That being said, significantly less than $1000 is not a good idea. Consider how much time you spend developing the mark, and you can set a base price with that.

Also, consider value pricing. It takes into account who you are doing the logo for and how much they are worth, and how much a professional mark is worth to them. For instance, the company you are working with seems to be worth a good amount of money, and a professional mark would be a valuable component for advancing their business, if positioned correctly.

Also, consider that logo and identity work are often buyouts. Meaning, the entity youre creating the logo for wants full ownership of the what you create, and the work is no longer yours. In other situations, what you design still belongs to you and you agree to license the work to the client for a fee; the designer still retains ownership, and can later generate additional income from the work. When you sell a logo, it is usually gone for good.

You should talk with the client and ask a few questions about how important they feel this mark will be to their business, and how it will fit in with their growth, and other questions to get a feel of how aware they are of the value of a mark, and how much they may be willing to put up for it.

You should alos scour the Graphic Artists Guild and the AIGA websites for more info on this topic.

[art_director]

himself speaks words of wisdom.

if i were you i'd swing for a little more cash though.

shoot for $5,000 (minimum) for the id. give them 3 - 5 options with 3 rounds of revisions. you may be in a small market but they're no mom and pop shop, you know?

if they balk at the price remind them of the value of a strong corporate id and that a solid mark will represent their brand for decades to come. think ibm, ford, apple, ups, the ny times, etc., etc., etc.

i'm reasonably sure people here are tired of my rants about pricing and creaative folk ripping themselves off but we need to be paid a fair price for our expertise, not our "art." it's business plain and simple...

[Eagle_AS]

Agreed...plus your work is good. Don't under estimate yourself.