for anyone here who's interested in some good advertising reads i have two suggestions:
1. 'hey whipple, squeeze this' by luke sullivan. this book was written by one of the industry's best copywriters. it's an entertaining and informative read. also a must for students.
2. 'under the radar' by kirshenbaum and bond. written by the founders of k&b in nyc this book helps the reader to think differently. it's a joy to read and we all learn something along the way.
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