[bburchill]

We just lost one of our clients as a result of them being bought out by a mega company that has its own in-house ad agency. They own lots of businesses exactly like the client we are loosing.

This mega company is interested in buying the rights to this years creative to use for 2004. We would ship them all of the art and they would take over from there.

The regional creative includes four seasonal print, billboard, bus king & transit shelter ad campaigns plus a couple special event print and poster ads and several collateral pieces.

If I add all of our creative cost for these items plus the talent and photography usage costs for another year, it comes up to a little over $100K.

What should we offer this creative we own for? Do I discount it by 50% or 60% or what? Any suggestions would help but keep in mind we want to make an offer that will be accepted. Any income is better than no income and if they don't like our numbers, they'll just use their own creative.

I can't find any reference material (web or otherwise) that fits this situation.

We're really bummed.

[art_director]

what kind of business are you, an ad agency?

unless your company has a studio and shot the work you cannot sell it to anyone – it belong to the photographer.

tell us a little more about the "talent". how are they used? did you pay them?

on the surface i would say you charge them what it would be if they hired you to do the job. after all, you did the job, right?

it would suck to walk away empty handed but don't let them rip you off.

sorry you lost your client. we've all been there and it blows.

[bburchill]

Originally posted by art_director:
what kind of business are you, an ad agency?

unless your company has a studio and shot the work you cannot sell it to anyone – it belong to the photographer.

tell us a little more about the "talent". how are they used? did you pay them?

on the surface i would say you charge them what it would be if they hired you to do the job. after all, you did the job, right?

it would suck to walk away empty handed but don't let them rip you off.

sorry you lost your client. we've all been there and it blows.

Yepper, we are an ad agency. The mega company that bought our client knows that we own the creative. They want to reuse it in this regional market, for our now ex-client, for the year 2004.

Although we own the creative concept and art, we know that in order to sell this creative to mega company for their use in 2004, we will have to negotiate with the photographer (on one campaign) and non-sag talent (for two other campaigns) for 2004 re-use. The rest of the campaigns for 2003 were shot in-house by an on-staff graphic designer/aspiring photographer (did a dang good job too if you ask me).

Hope that helps...look forward to any and all advise here!