[andi*pandi]

today is the day for rants.

sigh. it seems like yet another project has come down from the corporate office, an annual report with the lame tagline, "Added Value--Making a Difference." Which would be bad enough, but a DIFFERENT branch of the corporate office had me design a logo last fall for the Massachusetts Physicians Making a Difference campaign. We went thru 7 variations and they ended up sketching something lame on a napkin that I had to imitate. I am so sick of making a difference.

And all the annual reports they are eagerly showing me for "ideas" for this project seem to have some variation of Added Value or Making a Difference on the cover. a) thanks, I don't want to rip off someone else's idea like you did, b) their ideas aren't so great, c) whyever did you pick the lamest slogan ever?!?!?

I am searching thru our photodiscs hoping inspiration hits me in the head, because I'm all out of ideas for this trite, trite, horrible tagline.

Right now I'm leaning toward giving them a pic of happy children with teddy bears. Because before they made a difference, all the children were bedridden. Either that or a doctor in scrubs looking over his glasses.



ok, I'm off to be serious now. Hmm, that teddy bear idea wasn't bad, really...

[eyevaan]

lol - good luck ....

scan the napkin and print it out and see what they think of that.

bunnies, children, teddy bears, butterflies... sounds like you know the drill.
<ack!>

[Demonhood]

definitely go with the bear.

[andi*pandi]

awesome! I heart demonic teddy bears.

[Thorzdad]

Sounds like you are working in the same office as me.

I'm the lone designer in this office. I'm responsible for all print and web design here. Unfortunately, it seems that anyone above the level of entry employee has veto/redesign authority over me.
Plus, there is the situation that every little piece I create goes under the nose of the CEO for his blessing. Invariably, it comes back with scribbles and design directions from him. He's actually had his wife chime in on design matters. Think "add lots of arrows to the logo".

I think we are sufering from the general devaluation of the sort of services we can provide. I don't think the powers-that-be see the difference a well-crafted design can make. We are viewed as merely the guys/gals who know "all that Adobe stuff".

~moves off his soapbox and lets someone else take over~

[godzookie2k]

Just tell your bosses to call up the kerry campaign, they come up with new slogans every month!


*ducks*

[chris v]

Why don't you take their ad campaign to the next level?

CV

[chris v]

Or try this one:

Teamwork-- a Business Odyssey:
Making a Difference by Taking Your Dreams to the Next Level, and Beyond.



Can someone work the word "leveraging" in there for me?

CV

[gbarill]

Originally posted by chris v:

Making a Difference by Taking Your Dreams to the Next Level, and Beyond.

that is CLASSIC

[mfdynusore]

Originally posted by chris v:
Or try this one:

Teamwork-- a Business Odyssey:
Making a Difference by Taking Your Dreams to the Next Level, and Beyond.



Can someone work the word "leveraging" in there for me?

CV

Making a Difference by Taking Your Dreams to the Next Level, and Beyond. While leveraging the synergy of the new dream paradyme with the legacy realities

[andi*pandi]

I'd be really proactive if I did that. It would really show them I was a team player!

[necromactastic]

Just think outside the box, I'm sure something will come to you.

[chris v]

Originally posted by andi*pandi:
I'd be really proactive if I did that. It would really show them I was a team player!

Partnership: A Win-Win Scenario for the new Global Business Model!

[De la Reb]

My sentiments exactly. I worked on an invitation (and other various promo pieces) inviting marketing professionals to a breakfast to be held at a Digital Conference. The tagline they gave me: 'Building the Gap between the Technologies and Marketing'

I asked them several times if they were sure that's what they wanted to say, and because I'm sick of trying to make sense of their babble, I let this one go to see if they'd catch the 'mistake' (the whole tagline). Right before we went to print, they changed it to:

'Bridging the Gap between the Technologies and Marketing'

grrrrreat.

[chris v]

^^ That's a hoot.

How about "Burning the bridge between artists and clients, one bad slogan at a time"?

[andi*pandi]

I like that. We could use your fire/filter trick to implement. Beautiful. If I had access to my iDisk right now, I'd throw something together.

[York911]

Don't forget to implement a wire-frame globe somewhere in that design.

[Thorzdad]

oooooo...and arrows! Lots of arrows!

[MindFad]

You may as well stick an ogre in there somewhere, too.

[Thorzdad]

You guys ever see this? I find it helpful when trying to matrix proactive deliverables.