 |
 |
Target "Wakeup" spots from Mother, NYC
|
|
|
|
|
Professional Poster
Join Date: Mar 2002
Location: Minneapolis, MN U.S.A.
Status:
Offline
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
Professional Poster
Join Date: Mar 2002
Location: Minneapolis, MN U.S.A.
Status:
Offline
|
|
Wow, in this forum there should be lots of rabid ad whores soaking up all the media they can. No takers on this?
|
|
|
| |
|
|
|
|
|
|
|
Moderator  Join Date: Aug 2001
Location: This is not my beautiful house
Status:
Offline
|
|
Just saw this today. WTF? Those are pretty wacky. Gotta look close, though, to see what they're about. The Darth Vader/Heidi Klum one was nice and subtle. Funny stuff.
|
|
|
| |
|
|
|
|
|
|
|
Professional Poster
Join Date: Mar 2002
Location: Minneapolis, MN U.S.A.
Status:
Offline
|
|
Originally posted by Thorzdad:
Just saw this today. WTF? Those are pretty wacky. Gotta look close, though, to see what they're about. The Darth Vader/Heidi Klum one was nice and subtle. Funny stuff.
IMO that was the only good one of the lot.
|
|
|
| |
|
|
|
|
|
|
|
Mac Elite
Join Date: Aug 2000
Location: Minneapolis, MN
Status:
Offline
|
|
God, these were funny. You can't take each one on their own except the vader one, but as a campaign its really effective.
Can you imagine how many people want to know what the 'wake up' call messages are for some of these?
The young diva is really good (for what she's doing). Is she already known and I'm just out of the loop?
Its amazing how they get a campaign that 'involves' people. They've been doing some things like this in fast food (albeit in a cheesy or heavy-handed way) for years. This is a pretty cool set of ads.
Are they aired on TV? I don't really watch much (other than the upcoming Best in British Advertising).
Thanks for the pointer art_director.
|
|
|
| |
|
|
|
|
|
|
|
Professional Poster
Join Date: Mar 2002
Location: Minneapolis, MN U.S.A.
Status:
Offline
|
|
I'm not a fan of Target's image advertising. I guess the music video logo hype has worn thin in my mind. That's why I particularly like this approach.
Overall the campaign objective is brilliant. It's fresh, fun, contemporary and it doesn't ask the viewer to look at another lame film about the Target logo / dog / red crap.
I look forward to seeing how it pulls. Would also like to see how it's implemented in POS, ROP, DM, magazine, radio, etc.
--
Dog, I'm looking forward to the Brittish Advertising Awards Show as well. We check it out at the Walked every year.
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
 
|
|
|
Forum Rules
|
|
|
|
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
|
HTML code is Off
|
|
|
|
|
|
|
|
|
|
|
|
|
Top
