[KeriVit]

Hi there, I'm working on this logo and I have received very minimal feedback thus far. I need to have 3 version by Monday and I was wonderin what you have to say about this variation.

I numbered them for discussion sake. I would really appreciate any thoughts. Does it need a graphic element? What about placement and such?

Here it is...



Thanks.

I'm still working on another idea.

[KeriVit]

Here's the 2nd version. These are all just concepts right now, I don't want to go too far with anything until I get some thoughts.

[andi*pandi]

I like #6 with the right justification/size relationship of #9.

[crazyreaper]

i like number 5, i see what ur trying to do with v2 but dont think its working right in any of those, the new connection between the C and O is nice though, drop the lines and apply the C & O to number 5

infact number 3 on version 2 aint that bad, try making 2nd line of text a little smaller

[KeriVit]

OK, apparently, I am not generating much interest. I'll trying post ting the next level tomorrow and give it one more shot.

Thanks thus far anyway.

[Oisín]

I agree with Matt—the extra lines in version two don’t fit in. They close the logo too much. Not a big fan of the versions that put “Credit Union” inside a box; too closed, as well.

I love the C-O-R connection in version two, though, that looks fabulous. Combine that with the font, right justification, size, and proportions of #9 in version one, and I think it would be great. One of the things I like about #9 is the (capitalised) all-caps appearance of the name Core, but I don’t think you can really combine that with the C-O connection from version two...

[foureyes]

I'm hesitant to say this but I think you're floundering about on this design because it's not working and you're doing everything to try and save it. What you really need to do is dump this idea and start over in another direction entirely. Good luck on this project.

[KeriVit]

I do have several directions, I thought this was a better one for critique- not necessarily floundering, I thought it was a process.

If this doesn't fly, I do have others. 2 are already done. Unfortunately a credit union is not the most exciting subject and the location is pretty conservative.

I appreciate both negative and positive input. So, I'll be fine not sensitive.
Well, here it is anyway... working or not.



And near final...



Still trying to find the right typeface for Credit Union- I have 4 choices but don't own the typefaces.

[olePigeon]

I like this most recent one.

[crazyreaper]

ok well if u really want the lines in there then ur latest vestion is the best for sure, prefer the type faces on 3 & 4 for the 2nd line of text and the colours look nice baring far right colour (red) good improvement, really looking like a logo now, nice one

[andi*pandi]

really like the color choices, but still prefer the design from batch one.

[KeriVit]

Ok, alright. I have differing opinions on the lines around here as well.

The colors look pretty nasty on the screen here.

[art_director]

Take the files you've created to date, put them in a folder and start over. I'm not saying throw this away. I'm saying explore further. Try different typefaces, different icons, different palettes.

In other words, you dug one deep hole. Now climb out and start digging a bunch of shallow holes all over the yard. Pick the most promising fruit of your exploration and dig deeper with them.

Also, turn off the computer and sketch. You've completed a number of minute tweaks that don't push the logo / mark. The technology is driving the solutions. That's hurting you.

[KeriVit]

Thanks AD.

My sketchbook is full. I did not get here w/o that. I only showed the one venue to the macnn pub. I had 8 pages of thumbnails. The prof not not helpin much.

I'll keep going.

Darn. I wish I could scan my sketchbook.

[art_director]

Originally Posted by KeriVit 

Darn. I wish I could scan my sketchbook.

You should scan your sketch book and build on those efforts. It's a very effective way to work. You get a more organic feel from the exercise.

The stuff you have is good. It's just good to push yourself further and harder, you know? We all need to do it.

[JonoMarshall]

It's not ugly and it does the job, but there doesn't seem to be one clear 'spark' behind it. Adding lines/removing lines/changing colours/etc seems like a fairly tiring way of trying to convince yourself that this chosen approach is the 'one'.

I'd go back to the initial sketches and develop from there or reconsider what your idea/aims are.

"Core" lends itself to an extremely powerful visual identity, I hope you're not being restricted by a tight brief/client?

[Westbo]

Originally Posted by KeriVit 

Thanks AD.

My sketchbook is full. I did not get here w/o that. I only showed the one venue to the macnn pub. I had 8 pages of thumbnails. The prof not not helpin much.

I'll keep going.

Darn. I wish I could scan my sketchbook.

I like parts of the last rendition. The three curves concept as a symbol can be explored as stand-alone, reversed in a shape or at an angle. What other "core" symbols can you think of? The "CORE" type treatment just doesn't work for me. I think it's trying too hard. It definitely does not go with the three curves. Perhaps by itself - and simplified. It too could be KO'd within a shape.

[KeriVit]

Thanks for all the thoughts. I appreciate it.

[Westbo]

[/QUOTE] Still trying to find the right typeface for Credit Union- I have 4 choices but don't own the typefaces.[/QUOTE]

Consider setting "Credit Union" in a very simple font (helvetica, frutiger) to compliment rather than trying to match "Core". You may also try opening up the letterspace as well.

[trinity]

Wow.. that's looking really nice!! Keep it up buddy! Is that the finished product, or are you still working on it?
-----------------------------------------------------------------------
Trust yourself. You know more than you think you do.