[duoikari]

I recently started this project at my college where i have to create a fiction company, then i have to create a brand for the company. I've already done the logo and everything but i am struggling with the letterhead, business card and compliments slip. I've made a start on the letter head, but i am not sure what information i have to put on it, or what i can do to it to make it look better and represent my company, this also goes for the business card and the compliements slip.

Any feedback or advice would be very helpful.

[andi*pandi]

post images of what you have? (oops, sorry, your image host is blocked here...)

standard info on stationery, in order of priority*: address, identity, phone, fax, cell, email, website.

(*depending on industry, I've seen some business cards where only URL and cell are listed)

[Westbo]

Originally Posted by duoikari 

I recently started this project at my college where i have to create a fiction company, then i have to create a brand for the company. I've already done the logo and everything but i am struggling with the letterhead, business card and compliments slip. I've made a start on the letter head, but i am not sure what information i have to put on it, or what i can do to it to make it look better and represent my company, this also goes for the business card and the compliements slip.

Any feedback or advice would be very helpful.

Hi duoikari,

Nice job. Without the "peel-up", the fox works. It could also be a bit smaller.

Letterhead: A lighter weight font for the address would help Moshi Moshi to stand out. Point size: 10 - 11pt. As a letter will be the most important feature, graphics should "frame" the correspondence and not over take it.

Envelope: Same comments. However, delete phone, email and URL. Follow whatever postal regulations regarding areas to keep clear for postage, address, etc.

Card: Graphics & type smaller. I've always felt a business card is a personal introduction of the person representing a company, thus the name would be the most important element.

W2

[Oisín]

For what it’s worth (not really related to the letterhead), I found “Moshi Moshi” very hard to read. It took me almost ten seconds to realise that was what it said—I kept wondering what “Mostii Mostii” or “Mostli Mostli” was supposed to mean.

[duoikari]

Originally Posted by Oisín 

For what it’s worth (not really related to the letterhead), I found “Moshi Moshi” very hard to read. It took me almost ten seconds to realise that was what it said—I kept wondering what “Mostii Mostii” or “Mostli Mostli” was supposed to mean.

Yeah i understand what you mean, i really didn't want to put the mosh moshi text on there to be honest, because that front was purely designed for the shop front, or to be used on labels on clothes and such. But my one of my tutors told me to put it in on because it represent the company, but i agree that it is hard to read and doesn't really work with the rest of the letterhead.

I'd also like to explain the corner a bit more, i don't think many people can tell that the fox is surpose to pulling back the corner of the page, since the mouth is obivously, because it would not go with the style which i done the logo in. The corner itself will also be cut off, so the final will look like the corner is folded back, this is also the same foe the compliments slip and the business card. Also i dislike the text what i choose for the body text but i don't know if i can change it, because during my presentation i stated that street corner font was gonna be my body text for every document i did.

Thanks for the feedback tho, i feel like i should put something in the background tho, not something obivous but something discrete.

[KeriVit]

I had a professor that would not allow us to put a watermark image in the background as he said it was way overdone and not creative.

My other thoughts- get the address and phone away from the edge- at least 3/8" or the metric equivalent. Give it room to breathe.

Increase the leading of the type.

What does this company do?

Try the info in several places. Try listing across instead of down. Maybe a shadow on the corner to give it some depth where it is peeling up.

Do a search for letterhead design just to see what other companies do (Better yet, get a book of great LH design) Not to copy, but for inspiration and options.

Try Moshi Moshi larger and in the fox orange color. Have some fun with it!

[duoikari]

ok just altered the letterhead a little bit, i went on to DA and looked at some letterheads that other people had done. Then i started fiddling with my original and i come up with this


I'm a bit happier with this one then the last one, i may make the fox smaller, since it seems to be coming out very big when i print it. Sadly i left all of my paper work for this letterhead at the college so i have nothing but the original file to work from.

Btw i was thinking of putting something on the back of the paper, but i'm not sure what, i think i pattern would be nice but i think a solid colour would be the more cheaper option.