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Advertisers paying for "NEWS Programs" getting jipped?
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Mac Elite
Join Date: Nov 2001
Location: Northern VA - Just outside DC
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Should advertisers pay for "News Programs" that are opinion programs?
Are the networks at fault for labeling them as such?
Can advertisers get their money back??
Would a few big advertisers getting their bucks back have any effect?
inquiring minds and all.......
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Addicted to MacNN
Join Date: Oct 2001
Location: BFE
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Advertisers pay for viewers.
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I'm a bird. I am the 1% (of pets).
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Mac Elite
Join Date: Nov 2001
Location: Northern VA - Just outside DC
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Yes, But if YOUR company bought something, and it turned out to NOT be as advertised, like paying for a Boxing match, and getting Pro Wrestling instead, would you try to get your bucks back?
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Addicted to MacNN
Join Date: Apr 2001
Location: Landlockinated
Status:
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Care to give a specific example?
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Admin Emeritus  Join Date: Oct 1999
Location: Zurich, Switzerland
Status:
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Advertisers know what they're buying beforehand. Besides, other than avoiding or promoting association with the content of the show, they just want numbers -- how expensive is a viewer of that show? Advertisers like to strike a balance between CPM (cost per thousand) and raw numbers of viewers ("impressions").
tooki
P.S. Read "How to Watch TV News" by Neil Postman and Steve Powers.
P.P.S. It's "gypped". (Yes, there is a verb "to gyp".)
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Moderator Emeritus  Join Date: Nov 2000
Location: Illinois
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Originally posted by tooki:
P.S. Read "How to Watch TV News" by Neil Postman and Steve Powers.
P.P.S. It's "gypped". (Yes, there is a verb "to gyp".)
Yes, it's from the word "gypsy" which is why some people (not me) find it to be mildly offensive.
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Grizzled Veteran
Join Date: Jan 2001
Location: Washington (the state) USA
Status:
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Originally posted by Icruise:
Yes, it's from the word "gypsy" which is why some people (not me) find it to be mildly offensive.
Heh, I was going to mention that. I took Cultural Awareness training and was told that too. 
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Clinically Insane
Join Date: Dec 1999
Status:
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Saying someone was "Jypped" is exactly the same as calling someone a "Jew" in a negative context (e.g. being stingy, stubborn, or shortchanged.)
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