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Air Canada: Fresh out of bankruptcy protection, hires Celine Dion to sing in ads
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Posting Junkie
Join Date: Jun 2003
Location: Dangling something in the water… of the Arabian Sea
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Celine sings praises of new Air Canada
Although the specifics aren't given, I suspect they gave her at least 5 million bux, or possibly 10 million plus.
Fresh out of bankruptcy protection... Are they clueless, or just arrogant?
Celine in the new outfits:
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Professional Poster
Join Date: Dec 2002
Location: Partying down with the Ewoks, after I nuked the Death Star!
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"Hello, what have we here?
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Mac Elite
Join Date: Sep 2000
Location: 'round the corner
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she looks like a cardboard cutout
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Addicted to MacNN
Join Date: Aug 2004
Location: Outfield - #24
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Is she supposed to help sales?!? I'm feeling the opposite here.
Now here is a quality Canadian they should have hired...
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Posting Junkie
Join Date: Jun 2003
Location: Dangling something in the water… of the Arabian Sea
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Originally posted by Landos Mustache:
I hate that woman.
I don't like her either. And even without her, the ads are quite lame.
BTW, this is appropriate:
" Celebrity endorsements work only when the personality's credibility is related to the product or service or when the values of the person are a benefit to the brand. In this case, there is an "element of credibility" since Ms. Dion travels a lot and flies Air Canada. She also brings glamour, which Air Canada could be seeking, he said. He added, however that Air Canada would have been better served to focus its advertising on improved customer service instead."
Or at least the second half is appropriate. Air Canada has quite poor customer service.
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Professional Poster
Join Date: Jul 2003
Location: Canada
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Addicted to MacNN
Join Date: Sep 2000
Location: Madison, WI
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Originally posted by manofsteal:
Is she supposed to help sales?!? I'm feeling the opposite here.
Now here is a quality Canadian they should have hired...
Umm, I know I am going to open myself up to tremendous ridicule for not knowing who this guy is?
But who the HELL is he? 
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One should never stop striving for clarity of thought and precision of expression.
I would prefer my humanity sullied with the tarnish of science rather than the gloss of religion.
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Posting Junkie
Join Date: Jun 2003
Location: Dangling something in the water… of the Arabian Sea
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Originally posted by dcmacdaddy:
Umm, I know I am going to open myself up to tremendous ridicule for not knowing who this guy is?
But who the HELL is he?
Same as this guy:
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Registered User
Join Date: Feb 2003
Location: retired
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That's it!
I'm flying Air Iraq!
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Addicted to MacNN
Join Date: Jul 2001
Location: Behind the dryer, looking for a matching sock
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Well, that should scare any potential terrorists away.
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Baninated
Join Date: Jul 2002
Location: The Moon
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Originally posted by dcmacdaddy:
Umm, I know I am going to open myself up to tremendous ridicule for not knowing who this guy is?
But who the HELL is he?
Michael Myers. AKA Austin Powers.
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Addicted to MacNN
Join Date: Aug 2004
Location: Outfield - #24
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Originally posted by Zimphire:
Michael Myers. AKA Austin Powers.
Whoa, whoa, whoa...just to clarify...
This is Michael Myers:
This is Mike Myers:
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Baninated
Join Date: Jul 2002
Location: The Moon
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Sorry. 
Big difference there yes indeed.
I am a fan of both.
One of them need serious mental help,
and the other kills kids on Halloween.
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Professional Poster
Join Date: Aug 2001
Location: Somewhere, but not here.
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stupid move - there are just as many people that despise celine dion as those that like her (there are not too many that fall in the middle...) - i happen to despise her and if they start pumping that pablum she calls music into the cabin at any point during my flights i will be letting them know it is not welcome.
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Artificial intelligence is no match for natural stupidity...
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Moderator  Join Date: Apr 2001
Location: Wasilla, Alaska
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Originally posted by Mr. Blur:
- i happen to despise her and if they start pumping that pablum she calls music into the cabin at any point during my flights i will be letting them know it is not welcome.
Mr. Blur? Yes we would like to have a few words with you. If you could step over here and strip, that would be great.
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Mac Elite
Join Date: Aug 2004
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Celine is rather popular here. I can't say I hate all of her music and for an airline suffering as badly as Air Canada it can only help.
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Posting Junkie
Join Date: Jun 2003
Location: Dangling something in the water… of the Arabian Sea
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Originally posted by TheBadgerHunter:
Celine is rather popular here. I can't say I hate all of her music and for an airline suffering as badly as Air Canada it can only help.
Not if it costs $10 million or whatever.
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Mac Elite
Join Date: Aug 2004
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Originally posted by Eug Wanker:
Not if it costs $10 million or whatever.
Keep in mind Milton isn't exactly a financial mastermind. Looks like they're going mainly for the international market and that should help them.
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