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AAPL 10-K Released Today: I made pretty graphs
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Mac Elite
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(Last edited by sworthy; Dec 4, 2004 at 02:54 AM.
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Professional Poster
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Nice graphs!!
I have a suggestion. Make the year 2000 be on the left and the year 2004 on the right hand side. That way the progression by year looks more linear (left to right), unless of course you are Israeli or Arab 
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Mac Elite
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oops. good find. In financial statements the current year is typically furthest left, mistake of habit I guess. I'll be sure to fix that before I turn it in next week.
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Professional Poster
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Oh, do whatever you have to do to make it look best for turning in for class or a course or something. But for MacNN non-financial junkies like me it looks best to have the latest year on the right hand side 
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Mac Elite
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So the bars and lines, what do they all MEAN?
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Professional Poster
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Originally posted by SafariX:
So the bars and lines, what do they all MEAN?
They mean everythings going to be alright.
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Mac Elite
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Step One: Steal Underpants
Step Two: ...
Step Three: Profits!
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Addicted to MacNN
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Power Macintosh Dual G4
SGI Indigo2 6.5.21f
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Professional Poster
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(Last edited by macintologist; Dec 4, 2004 at 09:08 AM.
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Mac Elite
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Originally posted by SafariX:
So the bars and lines, what do they all MEAN?
One thing it means: Apple is selling a metric shitload of iPods.
Another thing it means is that if Apple never got into the iPod or music business, they wouln't be nearly as profitable. (I'll bet that the iPod line, even with its lower margins, is providing at least half of the company's profit.)
edit: got my math wrong, sorry...
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Member of the the Stupid Brigade! (If you see Sponsored Links in any of my posts, please PM me!)
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Mac Elite
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Yea, the two things that are driving growth right now are iPods and the retail stores. However, the iPod brought in less revenues than either the powerbook or powermac last year (though the iPod will certainly bring in the most next year).
The graph that scared me the most was the net profit with the stock option expense. Basically, with current accounting rules, a company's "net profit" does not have to include stock option expenses (such as Jobs' $74 million). The red bar represents Apple's profits if they had expensed stock options, which is something all companies will have to do in the future. If you look at it that way, 2004 was the first year Apple has been profitable since 2000.
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Mac Elite
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Originally posted by sworthy:
...
The graph that scared me the most was the net profit with the stock option expense. Basically, with current accounting rules, a company's "net profit" does not have to include stock option expenses (such as Jobs' $74 million). The red bar represents Apple's profits if they had expensed stock options, which is something all companies will have to do in the future. If you look at it that way, 2004 was the first year Apple has been profitable since 2000.
But, FASB nor the gov't know exactly how they want to treat options yet. However, in the near future (most likely 2005), options will have to be treated as an expense somehow and most tech companies like Apple will take a hit on their profits (or increase losses).
Now, if you're a company like Microsoft and have a Gizillion dollars and thus can afford to give your employees (essentially outright) stock, you don't have to worry about these upcoming rules as much. Ah, so nice to be rich.
BTW, nifty graphs.
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Clinically Insane
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You can tell from the graphs that the iPod is a sure loser. Who the hell would pay $400 for a MP3 player?
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"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
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Mac Elite
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Originally posted by olePigeon:
You can tell from the graphs that the iPod is a sure loser. Who the hell would pay $400 for a MP3 player?

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Mac Elite
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nice graphs. before you turn it in fix "segement" vs. "segment" in the last one tho.
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Mac Elite
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Originally posted by spiky_dog:
nice graphs. before you turn it in fix "segement" vs. "segment" in the last one tho.
Damn excel and it not spell checking
Thanks though 
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Professional Poster
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Originally posted by olePigeon:
You can tell from the graphs that the iPod is a sure loser. Who the hell would pay $400 for a MP3 player?
Not me, brother! Zen Xtra all the way!
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Mac Elite
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no i'd rather have the super 100 dollar pencil shaped 64mb mp3 player with buttons i cannot accurataely program and an LCD screen that shows only how loud the speakers are going.
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iamwhor3hay
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Don't you have a weeding to plan?
...some people and free time...seesh... 
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The spirit of resistance to government is so valuable on certain occasions, that I wish it always to be kept alive.
- Thomas Jefferson, 1787
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Mac Elite
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Originally posted by juanvaldes:
Don't you have a weeding to plan? 
...some people and free time...seesh...
This way I have excel templates in place to calculate the wedding expenses!
Though I wouldn't have had to worry at all if I got in early on this:

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Clinically Insane
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Originally posted by sworthy:
Damn excel and it not spell checking
Rrrright. Blame it on M$ and Steve B.
For the rest of us: Excel spell-check is just one button away !
-t
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Mac Elite
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true, but it doesn't (or I at least don't think) underline misspellings as you type. See, they're not consistent! It's not my fault 
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Two things that jumped out at me were:
1. iPod sales boom, as others have pointed out, and
2. iMac sales seem to have suffered the most. I suppose the iMac G5 hasn't had much time to affect these numbers though.
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Professional Poster
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They really need to cut the price on iMacs and make it priced as a consumer and not a prosumer machine which is what it is now.
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