[historylme]

I want my Mini!
Looks like it's back to drinking Pepsi... or just getting the caps.

An Adweek.com report suggests that a second Pepsi-iTunes promotion may be scheduled for next year, as TBWAChiatDay's Southern California office has landed a new assignment for SuperBowl 2005 advertising: "Five months after BBDO launched the Pepsi iTunes promotion on the Super Bowl, TBWA/Chiat/Day's Southern California office is getting a crack at the assignment, landing the estimated $15-20 million business without a review, sources said last week. The effort, slated to break during the game next year, will run through the spring. Sources said the reason for the switch was that Apple CEO Steve Jobs wanted the Apple agency to do the work so he could have more of a say in its creation."

Apple and Pepsi announced their "historic promotion" last fall in which they hoped to give away 100 million free songs, but the redemption rate in the Pepsi/iTunes promotion fell well short of expectations and the company only managed about 5 million free song redemptions.

The 100M song promo was launched during SuperBowl 2004: dubbed "I Fought The Law", it featured 16 real-life teenagers who were sued by the recording industry for illegally downloading music from the Internet, showing music fans a new way to freely and legally download music -- the Pepsi iTunes 100 Million Song Giveaway. The commercial was set to Green Day's version of "I Fought the Law."

"...upcoming giveaway that would be similar to last year's Pepsi iTunes 100 million song giveway, but also offer an iPod mini each hour--up to 1,700--similar to the Holiday iPod giveway in Canada. Pepsi will offer 200 million free iTunes song codes--under 1 in 3 bottle caps, according to the promo page."

[The Godfather]

Originally posted by history1me:
The 100M song promo was launched during SuperBowl 2004: dubbed "I Fought The Law", it featured 16 real-life teenagers who were sued by the recording industry for illegally downloading music from the Internet, showing music fans a new way to freely and legally download music -- the Pepsi iTunes 100 Million Song Giveaway.

So, are these Kazaa teens going to be Law-fighting heros now? High up there with the black woman that sat in the front seat of the bus some years ago.

[keekeeree]

Originally posted by The Godfather:
So, are these Kazaa teens going to be Law-fighting heros now? High up there with the black woman that sat in the front seat of the bus some years ago.

The day after the Martin Luther King, Jr. Holiday and you can't be bothered to be any more respectful in refering to Rosa Parks than as "the black woman" who sat on a bus a few years ago?

[The Godfather]

Originally posted by keekeeree:
The day after the Martin Luther King, Jr. Holiday and you can't be bothered to be any more respectful in refering to Rosa Parks than as "the black woman" who sat on a bus a few years ago?

I didn't know her name, sorry. In fact, her action is worthy of admiration, unlike the Kazaa leechers.

[hayesk]

Originally posted by keekeeree:
The day after the Martin Luther King, Jr. Holiday and you can't be bothered to be any more respectful in refering to Rosa Parks than as "the black woman" who sat on a bus a few years ago?

If he didn't know, he didn't know. I don't see how that is disrespectful.

[JHromadka]

Did anyone see the SNL skit Saturday with the ambulance workers that wouldn't work on MLK day? I thought it was pretty ballsy (and funny).

[historylme]

Uhm, yeah. Well, back on track. I wonder how I can get myself an Ipod Mini?

[Mafia]

Originally posted by history1me:
Uhm, yeah. Well, back on track. I wonder how I can get myself an Ipod Mini?

steal 250 winning pepsi caps and sell them on ebay.

[historylme]

I'll see what I can do.

[wdlove]

I'm looking forward to participating in the promotion again this year.

[Angus_D]

Originally posted by The Godfather:
I didn't know her name, sorry. In fact, her action is worthy of admiration, unlike the Kazaa leechers.

Hey, even I know her name. You uneducated swine!

[The Godfather]

Originally posted by Angus_D:
Hey, even I know her name. You uneducated swine!

I wasn't schooled in the US, btw. Though I think I should learn this stuff for the US citizenship exam.

[Daracle]

I hope now that Canada has the iTunes store that we will be able to take part in this....

As a side note...I am not even close to an american citizen and I know Rosa Parks name.

[nredman]

just saw the iTunes caps at the warehouse today - pepsi, dt pepsi, mountain dew, dt dew. i think sierra mist is also included like last year. the caps on the bottles are yellow so be on the look out for them they should be showing up soon in stores..i hope

[ort888]

You saw them in the US or Canada?

I can't wait for this deal. I love Diet Pepsi and I love me some free songs.

I got about 25 of them last time.

[nredman]

Originally posted by ort888:
You saw them in the US or Canada?

I can't wait for this deal. I love Diet Pepsi and I love me some free songs.

I got about 25 of them last time.

US

[Daracle]

Anyone know about the Canadian participation on this yet?

[hayesk]

Originally posted by Daracle:
Anyone know about the Canadian participation on this yet?

I think it's US only. If you recall, only in Canada, from mid-November up until Christmas Eve Pepsi was giving away an iPod every hour. I think it's too soon to expect another giveaway in Canada.

[Angus_D]

Originally posted by The Godfather:
I wasn't schooled in the US, btw. Though I think I should learn this stuff for the US citizenship exam.

Neither was I

[The Godfather]

Originally posted by Angus_D:
Neither was I

OMG. Now everyone is going to post here and say "I knew it too!!!".

[olePigeon]

Pfft. Half the people on here probably only know her from the Think Different™ campaign.