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Originally said by Steve Jobs:
No, because there's hardly anybody investing a lot of energy in engineering on the Wintel platform outside of Microsoft and Intel, right? Dell doesn't spend much on engineering. Gateway probably spends zero. These guys don't engineer anything anymore. What you're really asking is, can we out innovate Microsoft? And I would give you a resounding yes. I think we are, in almost every category of software that we're in. ... Way more now [than in the past] ...

Remember, who is the major beneficiary of OS X? ... Well, you'd have to ask, if OS X makes it a lot easier and quicker to write great applications, who has the most engineers writing applications for Mac OS? Apple! We are the major beneficiary of OS X, because we can innovate faster. The way it used to be with OS 9 and the way it is with Windows today -- which is why they have to make their big switch to their OS X, which is Longhorn -- it's going to be very difficult for them, it was very difficult for us, it's going to be even more difficult for them because they have more users and more applications.

With Mac OS 9 and the current Windows it's like you have a house that's eight stories and when you want to add on that ninth story, you spend 80 to 90 percent of your energy not working on the ninth story but shoring up the first eight stories, because if you put the ninth story on, it will collapse of its own weight. ... With OS X we don't have to do that any more. We can spend 90 percent of our time adding floors above the eighth floor, and so look at how much faster we can go.

We're seeing tremendous software innovation within Apple because of that, both in the operating system itself and the applications that go with it, as well as our applications division. Tremendous, tremendous innovation. I think we can out-innovate Microsoft. I think we have, I think we've proven that. I think we will continue to. We're on our fourth major release of Mac OS X within three years. Microsoft, they're looking like they're running four years between software releases, and we're roughly one a year right now. ... Their last release was in 2001, and Longhorn looks like it will get out in 2006, maybe. Maybe. That's five years! ...

They're hoping in 2006 to be where we were in Jaguar, basically. That's what they're hoping. Obviously we're going to have a few more releases before 2006 so we'd be way ahead of them by then. But that's what they're hoping for, and maybe they'll do that. They have a lot of people to work on it, but it's a rough row to hoe. You've got a lot of apps that have to change. It's taken us -- Jaguar was really the first release of Mac OS X that really took off and it was our third release, before we finally had all the developers on board, everybody had learned about the new stuff enough, rewritten their apps enough, enough apps were out, and I don't see that the laws of physics are going to be too different for them. It's going to be a long road. They have perseverance, and they'll make it, but it's not going to happen the year they release their operating system. It takes a while. But in any event, I have a lot of confidence that we can be the most innovative software company ... going forward.

Steve agrees.

d0ubled0wn · Apr 23, 2005, 07:27 AM

"It just works."

As opposed to their previous efforts, I'm guessing.

budster101 · Apr 23, 2005, 08:24 AM

I just sucks....

Hawkeye_a · Apr 23, 2005, 08:25 AM

Flase advertizing imo....we'll have to wait and see.

I hate how they are claiming that Apple copied them lol with Tiger n Spotlight

tooki · Apr 23, 2005, 09:21 AM

In the article, it mentions being able to have a single file live in multiple locations in Longhorn.

I mean, damn, my Mom* has enough trouble understanding that the Sidebar items in Panther are just quick jump-to links... now if her files starting having alter egos and were able to exist in multiple places at once... :shudder:

tooki

*who still occasionally asks "What do you mean?" when I tell her to go to the Apple menu... she just cannot remember the names of things (like menus, which she often calls the "words at the top of the screen") and that the Apple isn't decorative...

angelmb · Apr 23, 2005, 03:21 PM

Can't wait to the personalized editions.

(We would love that) it just works

RonnieoftheRose · 06:28 PM

Viruses and spyware just work aswell

[Removed ginormous image. All inline images must not exceed 480px width. --tooki]

Millennium · Apr 23, 2005, 05:11 PM

Originally Posted by tooki

In the article, it mentions being able to have a single file live in multiple locations in Longhorn.

I mean, damn, my Mom* has enough trouble understanding that the Sidebar items in Panther are just quick jump-to links... now if her files starting having alter egos and were able to exist in multiple places at once... :shudder:

That ability has actually existed in OSX since the beginning, and other Unix operating systems for decades. They're called hardlinks, and that's what they do: they literally put the file in multiple locations at once. This is why the Unix system call for deleting files is called unlink(); you're actually just deleting that particular hardlink to the file.

OSX doesn't publicize this, of course, and it's not available in the GUI by default. It's not possible to make them intuitive, because they have no real-world analogue. Any real-world analogue to hardlinks would, in fact, violate several major laws of physics.

tooki · Apr 23, 2005, 06:30 PM

By jove, you're right! I have heard of hard links before -- I just can't think of any use for them (where an alias/symlink wouldn't do), much less one that made sense. Yeah, darned laws of physics and whatnot.

tooki

Cody Dawg · Apr 23, 2005, 06:35 PM

tooki: You mention "The Apple Menu."

That makes me think of things like apple turnovers, apple crisp, apple-upside-down cake, apple fritters, applesauce, apple pie...

Oisín · Apr 24, 2005, 08:42 AM

Originally Posted by Cadaver

Just wait until Microsoft sues Apple for misappropriating one of their trademarks.

I'm going by an only semi-existing memory of something someone else said somewhere here in some thread (there, that should be unspecified enough), but:

Someone said that patent and trademark laws in the US tend to put more weight on the 'creative copyright' or something, so that a patent could be denied or overruled if it could be proved that someone else had, and used, it before (or something to that effect). Wouldn't that apply pretty well here, then? If Microsoft starts suing Apple for misappropriation of trademarks, would they basically be told by the courts to go f*ck themselves since 'It just works!' has been an Apple slogan for god [and probably lots of wiseguy geeks in here who are about to tell me] knows how many years?

Hugi · Apr 24, 2005, 10:16 AM

It's delightfully ironic to use the slogan "It just works" for a piece of vaporware that will be at least 2 years late to the market, presumably because "It just doesn't work"

[insert picture of Longhorn developer banging head against computer here]

iNub · Apr 24, 2005, 01:46 PM

Originally Posted by Hugi

It's delightfully ironic to use the slogan "It just works" for a piece of vaporware that will be at least 2 years late to the market, presumably because "It just doesn't work"

[insert picture of Longhorn developer banging head against computer here]

You win.

Gankdawg · Apr 24, 2005, 08:50 PM

Check the tag line at the end:

www.honda.co.uk/thecog/movie.html

MaxPower2k3 · Apr 24, 2005, 08:59 PM

Originally Posted by Gankdawg

Check the tag line at the end:

www.honda.co.uk/thecog/movie.html

"The Power of Dreams"?

awesome commercial. hadn't seen it in a couple of years.

Gankdawg · Apr 24, 2005, 09:11 PM

Originally Posted by MaxPower2k3

"The Power of Dreams"?

awesome commercial. hadn't seen it in a couple of years.

Sorry. The voiceover before the white Honda screen/tagline at the end.

Face Ache · Apr 24, 2005, 09:25 PM

Originally Posted by Micro$oft

"It just works!"

Release it then!

DeathMan · Apr 24, 2005, 09:37 PM

It just works*

*Microsoft Longhorn Service Pack 2 required.

Zimphire · Apr 25, 2005, 06:28 AM

Originally Posted by budster101

I just sucks....

Fify dollah?

analogika · Apr 25, 2005, 06:43 AM

Originally Posted by Hugi

It's delightfully ironic to use the slogan "It just works" for a piece of vaporware that will be at least 2 years late to the market, presumably because "It just doesn't work"

[insert picture of Longhorn developer banging head against computer here]

you called?

analogika · Apr 25, 2005, 06:45 AM

Originally Posted by budster101

I just sucks....

Late realization, but a realization, nonetheless.

Zimphire:

AppleOptionFour · Apr 25, 2005, 09:44 AM

Self explanatory:

jedi2187 · Apr 25, 2005, 09:54 AM

Longhorn: It Just Works (as long as you don't install it, take it out of the box, etc...)

DeathToWindows · Apr 25, 2005, 10:08 AM

It Just Works... as a pricey doorstop

turtle777 · Apr 25, 2005, 10:57 AM

Originally Posted by d0ubled0wn

"It just works."

As opposed to their previous efforts, I'm guessing.

My thoughts exactly...

-t

AppleOptionFour · Apr 25, 2005, 01:10 PM

Longhorn....It just works, to make your life a living hell.

joltguy · Apr 25, 2005, 01:25 PM

How long before Apple releases a product called It? Errr... iT perhaps.

Zimphire · Apr 26, 2005, 04:38 AM

Originally Posted by analogika

Late realization, but a realization, nonetheless.

Zimphire:

Yeah it was late. I couldn't pass it up though.