[:XI:]

There are and have been plenty of ads for iPods over the last few years. But what about the rest of Apple's wares?

1 ad for the G5 Powermac. None for the new iMac. None for the iBook. None for the Powerbook. None for the XServes. Mac OS X? Nope. iLife? iWork? Final Cut? DVD Studio? Yes, I know these are pro apps. But if IBM can advertise Blade Servers while I'm eating my lunch I don't see what's wrong with Apple pushing what they offer.

Apple should advertise more.

So, who's up for one of those online petition things? Or an email campaign?

Anyone?

Hello?

[demograph68]

Coming here won't really help but then again, who cares? (Unless you're a investor) People are too cynical for ads these days. Spending billions on commercials doesn't cut it. It's becoming more and more impossible to break through the clutter.

[chalk_outline]

I'm cheaper and better at selling Apple products. ****, I do it for free. I think they put the ads out to let us know we have new products to get our friends to buy.

[:XI:]

Originally Posted by demograph68

Coming here won't really help but then again, who cares? (Unless you're a investor) People are too cynical for ads these days. Spending billions on commercials doesn't cut it. It's becoming more and more impossible to break through the clutter.

Cynical or not, knowing is half the battle. How many 'normal' people even know about the mac? "The computer for the rest of us" they called it. Well, the 'rest of us' don't even know about it and what they do know is either outdated FUD from the System 7 days or complete bull. I'd just like to see a little more pushing from Apple, I don't think they'd spend billions, nevermind needing to spend billions.

Originally Posted by chalk_outline

I'm cheaper and better at selling Apple products. ****, I do it for free. I think they put the ads out to let us know we have new products to get our friends to buy.

Yes, of course you are chalky. You personally can sell more Apple products than TV advertising. I bet it's because of you that Apple didn't go bust in the 70's or the 80's or the 90's. We salute you chalky, you and your ballsy salesman's attitude.

[willed]

Originally Posted by :XI:

There are and have been plenty of ads for iPods over the last few years. But what about the rest of Apple's wares?

1 ad for the G5 Powermac. None for the new iMac. None for the iBook. None for the Powerbook. None for the XServes. Mac OS X? Nope. iLife? iWork? Final Cut? DVD Studio? Yes, I know these are pro apps. But if IBM can advertise Blade Servers while I'm eating my lunch I don't see what's wrong with Apple pushing what they offer.

Apple should advertise more.

So, who's up for one of those online petition things? Or an email campaign?

Anyone?

Hello?

Absolutely. I've been saying it for years. Even when they did occasionally advertise iMacs over here they were stupid pictures of iMacs flying across the screen, and lacked tiny details such as price, where to get one and why you should get one. Also, they thought that if they got one slot in the middle of Friends once a week, that counted as blanket advertising. It's from efforts like this that Apple have probably concluded that advertising their computers doesn't work.

This is worth caring about because although there are always those here who say they love the small market share of the Mac because of lack of viruses, I would say that lack of recognition by customer services of ISPs, banks, companies in general and being second class citizens for certain software (mainly games) is just as annoying as viruses for Windows, and that this sort of thing could be rectified by higher market share.

[chalk_outline]

Originally Posted by :XI:

Yes, of course you are chalky. You personally can sell more Apple products than TV advertising. I bet it's because of you that Apple didn't go bust in the 70's or the 80's or the 90's. We salute you chalky, you and your ballsy salesman's attitude.

"I think they put the ads out to let us know we have new products to get our friends to buy."

us = the dorks that visit MacNN

And without the millions of nerds that loved and promoted our platform through the dark years we would be... [[clicking START for solitare]]

[starman]

You DO have an Apple sticker on your car, don't you?

Mike

[:XI:]

Originally Posted by willed

Absolutely. I've been saying it for years. Even when they did occasionally advertise iMacs over here they were stupid pictures of iMacs flying across the screen, and lacked tiny details such as price, where to get one and why you should get one. Also, they thought that if they got one slot in the middle of Friends once a week, that counted as blanket advertising. It's from efforts like this that Apple have probably concluded that advertising their computers doesn't work.

This is worth caring about because although there are always those here who say they love the small market share of the Mac because of lack of viruses, I would say that lack of recognition by customer services of ISPs, banks, companies in general and being second class citizens for certain software (mainly games) is just as annoying as viruses for Windows, and that this sort of thing could be rectified by higher market share.

I couldn't have said it better. And that's why I didn't

Originally Posted by chalk_outline

"I think they put the ads out to let us know we have new products to get our friends to buy."

us = the dorks that visit MacNN

And without the millions of nerds that loved and promoted our platform through the dark years we would be... [[clicking START for solitare]]

If we're bad enough to start threads when the AppleStore goes down for maintainance, we don't need ads at all. Your logic is weak.

Originally Posted by starman

You DO have an Apple sticker on your car, don't you?

Mike

Yes, and it's a VW. A beige one...*








*Infact, I don't own a car. But if I did it would be a beige VW.

[AssassyN]

I've agreed as long as I've known Apple. I got into the Apple world in a weird way. I needed a laptop for college, so I went to CNET.com looking for reviews on high-powered ones. Searched by Price, and alas, the 17" PB was at the top and I was like

Got to investgating it, and decided I wanted one. Waited forever for it to ship (those darn Rev. As...) but I've been hooked on 'em since.

Still, they need TV ads. All I see is Dell, Dell, Dell. If Apple would push the Macs (even the mini) they'd see big sales increases. More and more Apple is turning into a music company that does computing on the side, and frankly, I hate it.

[invisibleX]

I don't think they need to advertise. The MP3 players are doing that for them. Apple's problem has always been brand recognition and these days pretty much everyone knows who Apple is and with the unholy amount of product placement they get everyone knows what they make.

[turtle777]

Originally Posted by :XI:

Yes, and it's a VW. A beige one...

THAT'S ME !

Wheat-beige Jetta, with Apple sticker !

-t

[Captain Obvious]

Originally Posted by demograph68

Coming here won't really help but then again, who cares? (Unless you're a investor) People are too cynical for ads these days. Spending billions on commercials doesn't cut it. It's becoming more and more impossible to break through the clutter.

BS, advertising works. And it works very well on the sub 25 y/o demographic which is where Apple needs to put its focus on. The name recognition is there but that’s not what is at issue. Apple needs to sell the Mini and OSX. The best way to do this is to have a very heavily tied in campaign between the iPod, the cheaper cost of the Mini, and the security and stability of OSX.

I still have no idea why they couldn’t invest a half million into infomercial rotation. They produce those stupid iLife videos for Macworld but only show it once. A 30 minute infomercial could be produced in-house at Apple, shown on weekends and on cable, and then be cut down to 60 second highlights shown on MTV and the WB on primetime.

The celebrity endorsements, iPod popularity, and a well produced video would stop people long enough during a channel surf that it would result in enough time to pitch some of the benefits to switching.

[iMOTOR]

I'm all for advertising campaigns, thats the industry I'm in, but there's only so much advertising you can do to promote a niche product like Apple. I was at Best Buy the other day ( yeah, I know) and they had a Mac Mini display right at the entrance to the computer department. No one was looking at it, everyone was looking at the Hp and compaq computers. There's not a whole lot that 30 second commercials can do to help that.

All Graphic Designers know Apple, (at least the kind that are legit). All video editors know Apple. Most recording engineers know Apple. Thats a big part of Apple's market, creative, to the rest Apple seems like just another obscure computer company, just like the computers that scientists and oil explorers use seem kind of obscure to us.

It's like cars, Volvo has done all kinds of advertising, and most people know what a Volvo is, but it's still kind of an obscure car brand. When most people go car shopping, they look at Honda's and Toyota's, or if they have more money, they look at Acura's and Lexus'. I drive a Volvo and always will, and it's only the folks like me who keep Volvo in business.

[King Bob On The Cob]

Originally Posted by :XI:

-snip-
We salute you chalky, you and your ballsy salesman's attitude.

Real American heros....

[willed]

Originally Posted by iMOTOR

I'm all for advertising campaigns, thats the industry I'm in, but there's only so much advertising you can do to promote a niche product like Apple. I was at Best Buy the other day ( yeah, I know) and they had a Mac Mini display right at the entrance to the computer department. No one was looking at it, everyone was looking at the Hp and compaq computers. There's not a whole lot that 30 second commercials can do to help that.

Maybe people wouldn't walk past the stands if they'd seen an advert on TV explaining what, and how cheap, a MacMini is. Seeing a MacMini next to all the Hps and things I'd be surprised if they knew that the MacMini was a fully featured computer at all.

[demograph68]

Originally Posted by Captain Obvious

BS, advertising works.

Yeah it works sometimes, but that wasn't my point.