[Athens]

http://www.littlemidgets.com/detail....p;content=3050

[analogika]

[Hugi]

Ouch, that's nasty!

We had a controversial ad campaign against drunk and careless driving up here last year. You can see an example here. It's in Icelandic, but the message should come clear across even if you don't understand it.

[Oisín]

Originally Posted by Hugi

Ouch, that's nasty!

We had a controversial ad campaign against drunk and careless driving up here last year. You can see an example here. It's in Icelandic, but the message should come clear across even if you don't understand it.

I remember seeing those before. Also the one with the terrace with no railings.

Though that Little Midget one is pretty horrific too. Ouch.

[Athens]

im amazed at how real they made it, the dent on the car, the flying impact, the way the head bounces off the ground.

[Hugi]

Originally Posted by Oisín

I remember seeing those before. Also the one with the terrace with no railings.

This one?

We received _a lot_ of complaints about it.

[Oisín]

Originally Posted by Hugi

This one?

We received _a lot_ of complaints about it.

Yup, that one. I saw a few others as well, but I can only remember those two off the top of my head.

"We" received complaints? Were you involved in making them?

[Hugi]

Originally Posted by Oisín

Yup, that one. I saw a few others as well, but I can only remember those two off the top of my head.

"We" received complaints? Were you involved in making them?

No, but I work for the Icelandic Traffic Directorate. If you want to take a trip down memory lane, here are all our commercials. Sorry for the Icelandic.

(I'm pushing it a bit saying "our", since I've only been working here for two months ).

[Oisín]

Thanks, now I remember them all

What's the girl singing in Dáinn, though? I can only figure out parts of it...

“Litla smáinn [??? fáinn?]
???

Ertu dáinn útí bláinn
eins og þráinn sem ég bar”

What's the rest?

[Hugi]

Originally Posted by Oisín

Thanks, now I remember them all

What's the girl singing in Dáinn, though? I can only figure out parts of it...

The entire text is:

Ertu dáinn,
útí bláinn.
eins og Þráinn
sem ég bar.

Ertu dauður
eins og sauður
elsku Auður
sem ég skar.

It's a nonsensical, but beautiful poem by Halldór Laxness, and fits eerily well in the context.
The song is by Atli Heimir Sveinsson.

[Oisín]

But that's not what the girl in the commercial is singing...

[tooki]

Originally Posted by Athens

im amazed at how real they made it, the dent on the car, the flying impact, the way the head bounces off the ground.

Why is that amazing?

tooki

[Athens]

some one translate

[Eriamjh]

I see nothing controversial (a little brutal, like the title says, and graphic). I see cold hard facts of life. Put the kid in a car and have him talking on the phone, and you'll have the reason people want to ban cell phone use in cars. Being distracted can get you killed.

[Hugi]

Originally Posted by Oisín

But that's not what the girl in the commercial is singing...

Whoops, I forgot the first verse

Litla snáinn,
Lofi fáinn,
Lipurtáin,
Gleðinnar.

As I said before, it's nonsense .

[Hugi]

Originally Posted by Athens

some one translate

Are you dead,
into the blue,
like Þráinn,
whom I carried.

Are you dead,
like a lamb,
dearest Auður,
whom I carved.

Did I mention it's nonsense . And to make things worse it contains play on words, so it's nonsense that doesn't even translate well.

Beautiful nonsense though. It's peculiar how powerful words sometimes don't need meaning or context to be potent.

[legacyb4]

Pretty startling, but addresses a real problem these days with people walking around with their attention completely focused on their phones, especially in Japan. Can't tell you how many times you could just stop and have someone walk into you coming from the other direction because they were too busy messaging... often times, they would stop just short of running into you but not look up because they would be expecting you to move!

[Athens]

Originally Posted by tooki

Why is that amazing?

tooki

Most of the time its not so detailed as that. Some of the Icelandic ones for example, the car that hits the kid on the bike, no damage to the car at all at least I couldn't see any. I rewatched that one over and over, the dent of the car, the flying of the kid, the blood splater and the bouncing of the head. It was very very realistic. Most of the time these things are not. It was very well done.

[Scandalous Ion Cannon]

Originally Posted by Athens

http://www.littlemidgets.com/detail....p;content=3050

I'm not so sure what the hell the point of that ad is. I mean "pay attention"? Well duh.

[mdc]

Originally Posted by Hugi

This one?

We received _a lot_ of complaints about it.

could you translate the advert into english please?
i could understand why a lot people complained.

[Hugi]

Originally Posted by mdc

could you translate the advert into english please?
i could understand why a lot people complained.

"It only takes one moment without seatbelts.
Traffic is about lifes.

I understand the complaints, but I don't agree with them .

We also recieved a formal complaint from the Icelandic Centre for Gender Equality about something less obvious. The ads always depicted men as the irresponsible ones while women were always the concerned, responsible ones.

[suvsr4terrorists]

I don't get that one without railings. .... I mean.... why the hell would there be no railings?!?!?!

[Hugi]

Originally Posted by suvsr4terrorists

I don't get that one without railings. .... I mean.... why the hell would there be no railings?!?!?!

Inside joke. It's a new neighbourhood in Reykjavik, still being built.