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Scandalous Ion Cannon · Sep 9, 2005, 04:09 PM

They got a new logo and a new website. Ya that is the #1 complaint everyone had about them.
At any rate, good luck most Mac Graphic Designers hate them more than Mircosoft.
Their new website is retched.

"Quark on Friday unveiled its new corporate logo; a change the company says signifies a shift in the way it works with its customers and the outlook they have for the future. Quark representatives said the company has been working with its customers in many different ways to get feedback and to make the Quark experience more positive"

http://www.macworld.com/news/2005/09...ange/index.php

demograph68 · Sep 9, 2005, 04:17 PM

What's wrong with Quark?

ironknee · Sep 9, 2005, 04:21 PM

eat me quark!

but i do like the new logo

MacNStein · Sep 9, 2005, 04:21 PM

They're hateful, obnoxious buggers to work with. I've always enjoyed their "love us or leave us" attitude.

turtle777 · Sep 9, 2005, 04:25 PM

-t

ort888 · Sep 9, 2005, 04:29 PM

I wonder if they coded their site with QuarkXPress. HA!

I wonder if ANYONE has ever coded a site with QuarkXPress. Seriously, why do they keep pushing the web functionality? It's freaking retarded.

ironknee · Sep 9, 2005, 04:30 PM

didn't the ceo say, if they don't like it they can go somewhere eles...ungrateful twits

sek929 · Sep 9, 2005, 04:35 PM

Originally Posted by ironknee

didn't the ceo say, if they don't like it they can go somewhere eles...ungrateful twits

Unfortunately for him, Adobe picked up the slack.

Quark 4

Chuckit · Sep 9, 2005, 04:47 PM

Originally Posted by demograph68

What's wrong with Quark?

The endless bugs and weirdness and general lack of features compared to their main competition, for starters. Plus the company is a bunch of annoying bitches and it costs too much.

Scandalous Ion Cannon · Sep 9, 2005, 04:51 PM

Originally Posted by demograph68

What's wrong with Quark?

They treat their customers like idiots and criminals.

iMOTOR · Sep 9, 2005, 04:52 PM

Someone needs to let quark die already. InDesign has won over the design community and it's taking years for the marketing know-nothings to figure it out.

Marketing dummy: We need this job in a quark file

Me: why?

Marketing dummy: Uh... Because.

Me: Because you like to do things the hard way?

Quark, good fscking riddance.

effgee · Sep 9, 2005, 05:01 PM

Originally Posted by turtle777

Am I really the only one who's reminded of a toilet seat when he looks at that disgrace of a logo? Not that it wouldn't fit the "new corporate identity", mind you - but was that the intent?

But they sure have the colors for their new CI sorted out - nothing beats a fresh combination of green, blue and orange ...

In that sense, here's my proposal for a new logo symbol ...

Nivag · Sep 9, 2005, 05:31 PM

this is what it reminded me of..

the old Acorn computers logo

Scandalous Ion Cannon · Sep 9, 2005, 05:41 PM

All "quark doesn't value its customers" aside... Quark Xpress itself sucks. I mean no transparency or good pdf/pdf support is pathetic. This is what users have been asking for for a years, instead they give us stupid output for web and other junk.

Salty · Sep 9, 2005, 05:58 PM

You know, I met someone at College who still swears by Quark. They might just make a come back with some hardcore lovers... so long as they actually you know... add a few features.

Kevin · Sep 9, 2005, 06:23 PM

I still have to use Quark at work sometimes. But I do all my layout stuff in Indesign.

pooka · Sep 9, 2005, 06:37 PM

Originally Posted by effgee

In that sense, here's my proposal for a new logo symbol ...

Dear god.. If I had the money I would buy you. ****in brilliant.

rickey939 · Sep 9, 2005, 08:03 PM

Originally Posted by pooka

Dear god.. If I had the money I would buy you. ****in brilliant.

Quirk XPress.

ogun · Sep 9, 2005, 08:51 PM

Originally Posted by demograph68

What's wrong with Quark?

You mean other than being scumbags who should be strung up by their nuts (assuming they have any) with barbed wire?

ogun · Sep 9, 2005, 08:53 PM

Originally Posted by Scandalous Ion Cannon

They treat their customers like idiots and criminals.

Anyone who willingly buys from Quark a second time is an idiot. The first time, they didn't know what they were getting into. The second time...

ironknee · Sep 9, 2005, 09:49 PM

indesign cs2 is fantastic!

JHromadka · Sep 10, 2005, 01:07 AM

Looks more like a tape dispenser to me.

greenamp · Sep 10, 2005, 01:16 AM

That is such a bad logo. It looks like something you'd see for an agriculture company.

effgee · Sep 10, 2005, 05:17 AM

From quark's press release ...

Originally Posted by quark.com

... “Our new logo is one of the most articulate symbols of the new Quark, and I feel proud to have led the team that worked on it,” said Susan Friedman, senior vice president of strategic relations at Quark. “It’s a positive sign of change that has re-energized our staff and caught the attention of our customers and partners, who understand that Quark is dedicated to relationships built on trust and mutual goals. There’s a positive energy with our customers right now, and they’re shaping where this company is going, and how we’ll get there.”

New logo, new identity system

The new logo is a combination of pure geometric forms that suggests a stylized “Q” in a vibrant green that evokes energy and vitality.

“It’s fresh, inviting, and open,” said Glen Turpin, Quark’s director of corporate communications. “It’s radically different from our old logo. That’s why it’s the perfect symbol for the new Quark. Our company has changed dramatically. Like our new logo, once people catch a glimpse of who we are today and where we’re going, we’ll be impossible to ignore.”

The logo was designed by SicolaMartin, a division of Young & Rubicam Brands. “This really was an incredible opportunity for us, as an agency. We specialize in high-tech clients, so usually we’re doing work that speaks to IT professionals. To get to actually target designers, art directors, and creative professionals was a really fun challenge for us,” said Steve Martin, senior vice president and executive creative director at SicolaMartin. “Not only that, but to have the freedom to re-brand such a well-known company as Quark — and to create a new logo for them, as well? We were excited.” ...

Me likes. Lots.

Randman · Sep 10, 2005, 05:28 AM

There was no word from Quark on when the new version would be available or what the pricing would be.

Oisín · Sep 10, 2005, 05:37 AM

Originally Posted by effgee

From quark's press release ...Me likes. Lots.

Somehow, the fact that Steve Martin made the logo just explains so much.

Mastrap · Sep 10, 2005, 07:03 AM

Barring a minor miracle Quark is dead and deservedly so. The way they treated, read fleeced, their customers before Indesign was on the scene is outrageous.

I haven't touched it for years, all of my work is created in ID.

tooki · Sep 10, 2005, 08:45 AM

Originally Posted by turtle777

To me it looks like something belonging to a dairy (e.g. the pull tab on the foil seal on a yoghurt container). And guess what? In German, "Quark" means a ricotta-like fresh cheese!

tooki

Randman · Sep 10, 2005, 09:02 AM

The runner-up...

cavepainter · Sep 10, 2005, 09:14 AM

Back in the day I had an Apple //c. Quark Word Juggler recommended. Bought it for about US$60. Interface sucked.

Found AppleWorks. Loved intuitive interface, especialy in the WP module. Added some nice plug-ins from Beagle Bros.

Never looked at another Quark product to this day.

SirCastor · Sep 10, 2005, 10:48 AM

Originally Posted by Randman

The runner-up...

Dang it, you beat me to it.

greenamp · 11:01 AM

Originally Posted by effgee

From quark's press release ...Me likes. Lots.

If you need to go into that much effort and detail to explain your logo, me thinks it's failed.

greenamp · Sep 10, 2005, 10:54 AM

Originally Posted by Randman

The runner-up...

effgee · Sep 10, 2005, 11:05 AM

Originally Posted by Oisín

Somehow, the fact that Steve Martin made the logo just explains so much.

yup.

ReggieX · Sep 10, 2005, 11:48 AM

Anytime a company goes through that much effort to "rebrand" themselves, you know they're in the shitter, bigtime. Clearly, it was the uninviting logo that was causing them all the problems.

Originally Posted by Salty

You know, I met someone at College who still swears by Quark.

Usually those are the people who learned ONE way of doing things, and still do it that way. A couple of years ago I met a designer who still used Channel Operations in Photoshop, because that was the way she was taught how to do things back in the 2.5 days, and never learned masks and layers because no one taught her how to do them. I mean, duh, take a course or something...

greenamp · Sep 10, 2005, 12:28 PM

Oisín · Sep 10, 2005, 12:36 PM

Originally Posted by tooki

To me it looks like something belonging to a dairy (e.g. the pull tab on the foil seal on a yoghurt container). And guess what? In German, "Quark" means a ricotta-like fresh cheese!

In English as well

Plus, curd (which is the literal translation of the German word 'Quark') rhymes appropriate with another word I might find myself using to describe Quark's new logo.

Nai no Kami · Sep 10, 2005, 12:50 PM

That logo reminds me...

Just rotate it.

OreoCookie · Sep 10, 2005, 01:20 PM

Originally Posted by Nai no Kami

That logo reminds me...

Just rotate it.

Hmmmm, Guacamole.
Just a question: what kanji do you use for nai? What does it mean? 亡い (dead)?

davesimondotcom · Sep 10, 2005, 02:49 PM

Originally Posted by greenamp

I see what you are saying about the similarities to the new quark mark and the "a" in the ABC logo, but Paul Rand would not have done anything like the Quark one.

greenamp · Sep 10, 2005, 02:58 PM

Originally Posted by davesimondotcom

I see what you are saying about the similarities to the new quark mark and the "a" in the ABC logo, but Paul Rand would not have done anything like the Quark one.

I was more pointing out how similar the quark logo looks to the "a" in the abc logo.

davesimondotcom · Sep 10, 2005, 03:32 PM

Originally Posted by greenamp

I was more pointing out how similar the quark logo looks to the "a" in the abc logo.

I believe I noted that in my post.

greenamp · Sep 10, 2005, 04:32 PM

Originally Posted by davesimondotcom

I believe I noted that in my post.

Well, it kind of came across like you were under the impression that I thought Paul Rand somehow copied the Quark logo, which didn't make any sense to me given the obvious.

I see what you're saying now though

Nai no Kami · Sep 11, 2005, 10:24 PM

Originally Posted by OreoCookie

Hmmmm, Guacamole.
Just a question: what kanji do you use for nai? What does it mean? 亡い (dead)?

Actually, my Japanese is only good enough to make a good impression. This means my knowledge is "something above zero".
In a maneuver to avoid being regarded as an idiot who uses things he knows nothing about, I can only say that my nick is after the God of Earthquakes that appears in the "Encyclopedia of Things that Never Were" by Michael Page and Robert Ingpen.
I used it once when every combination of my name and common fantastic things were already taken and it just stayed.

JoshuaZ · Sep 11, 2005, 11:55 PM

Quark... blah... I`m sticking to my stone tablet and chizle.

RGB · Sep 12, 2005, 01:28 AM

as pointed out at http://www.macworld.com/forums/ubbth...mp;o=&vc=1

http://www.scottisharts.org.uk/

effgee · Sep 12, 2005, 04:43 AM

Originally Posted by RGB

as pointed out at http://www.macworld.com/forums/ubbth...mp;o=&vc=1

http://www.scottisharts.org.uk/

Uh oh ... funniest shite ever!

Warung · Sep 12, 2005, 04:47 AM

Originally Posted by RGB

Unbelievable.

Kevin · Sep 12, 2005, 04:57 AM

Someone is getting fired.

rickey939 · Sep 12, 2005, 06:44 AM

Originally Posted by Kevin

Someone is getting fired.

“Our new logo is one of the most articulate symbols of the new Quark, and I feel proud to have led the team that worked on it,” said Susan Friedman, senior vice president of strategic relations at Quark."

I'd say Susan is job hunting.