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When is the music industry going to come to the conclusion that less is more? Just because your album is not selling at $600 a pop does not mean that you can't sell twice as much at a reasonable price. Steve has done the math and factored in the biggest variable that the music industry just keeps on forgetting.... Sell it a reasonable price and sell more records and your music becomes more popular... sell it higher and get your music stolen and lose your fans because you're tight. It's that simple.