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Yahoo! Music "Number 1 Online"?
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Dedicated MacNNer
Join Date: Mar 2000
Location: St. Louis, MO
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I have seen an ad lately for SBC DSL services. Since SBC partners with Yahoo! for some features (their portal is an SBC-branded Yahoo! site), they were pushing the Yahoo! Music service, calling it the "Number 1 On-line Music Source". They had a reference at the bottom of the screen saying it was from a June 2005 Nielsen survey. What qualifies Yahoo! Music as number one? Is iTunes not considered "on-line" since it is a stand alone application? Has Apple seen these ads?
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R. C. Nemanick, Ph.D.
PBG4 12" 867MHz 640 MB RAM
PMG3 500MHz 1 GB RAM
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Mac Elite
Join Date: Jan 2001
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Perhaps the fact that all Yahoo members are Yahoo Music members by default - if so, they are easily 'number one'.
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Addicted to MacNN
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Marketers are not held accountable for telling the truth. I think the simple fact is they can claim anything they want.
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Dedicated MacNNer
Join Date: Mar 2000
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Originally Posted by chabig
Marketers are not held accountable for telling the truth. I think the simple fact is they can claim anything they want.
Granted. But, they quoted a June 2005 Nielsen study. What was in that study that let them make this claim?
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R. C. Nemanick, Ph.D.
PBG4 12" 867MHz 640 MB RAM
PMG3 500MHz 1 GB RAM
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Posting Junkie
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No. 1 in terms of jacking up the prices of its stupid subscription plan.
F marketing people.
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Addicted to MacNN
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I think they're claiming the top spot based on the number of people who visit the website. See http://blogs.zdnet.com/ITFacts/?p=8262. That's like a retail store claiming superiority over its competitors not because of sales, but because more people see the sign.
Chris
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Join Date: Jul 2005
Location: Winnipeg, MB
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Holy frick... stupid marketers.
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Addicted to MacNN
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Number one of music services starting with "Y".
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I'm a bird. I am the 1% (of pets).
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