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There are of course many reasons for going Apple - great design values, joy-to-use software and so on. It is also true that Apple is just another mega-corps that sometimes acts like one, but it is not Microsoft and that is a very good reason in itself. What! With Bill look-at-me-I'm-a-philanthropist Gates at the helm? Just in case you are a bit confused on this issue this excellent and revealing article reveals the steel teeth behind the nerdy smile...
"Believe nothing, no matter where you heard it, or who has said it, not even if I have said it, unless it agrees with your own reason and your own common sense."