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No Viiv for you!
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Dedicated MacNNer
Join Date: Jun 2003
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I don't know how this affects Apple's "digital media" future and the switch to Intel CPUs (if at all), but its interesting to see what close ties Intel and MS actually have. The Viiv certification process (as said in this article), will automatically disqualify OSX and Linux, since the Windows Media Edition Premium blablabla is required.
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Posting Junkie
Join Date: May 2001
Location: Portland, OR
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It's just a requirement for the branding, and I bet Apple could care less about the branding.
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8 Core 2.8 ghz Mac Pro/GF8800/2 23" Cinema Displays, 3.06 ghz Macbook Pro
Once you wanted revolution, now you're the institution, how's it feel to be the man?
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Professional Poster
Join Date: Oct 2001
Location: Unknown
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This allows Intel to enforce which technologies are supplied in entertainment PCs and thereby guarantee a minimum user experience.
Computer manufacturers are allowed to use the Viiv logo if their devices meet certain criteria. A computer requires an Intel dual-core processor and remote control, and has to run Windows Media Center Edition to qualify.
Kind of like having the Apple logo guarantees a minimum user experience?
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If Heaven has a dress code, I'm walkin to Hell in my Tony Lamas.
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Clinically Insane
Join Date: Jun 2001
Location: planning a comeback !
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-t
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Mac Elite
Join Date: Apr 2002
Location: Chillin' at the back of the Falcon
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Wasn't the Mini "media centre" supposed to have this chip?
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"Barwaraaawww"
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Dedicated MacNNer
Join Date: Jun 2003
Status:
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Originally Posted by I Bent My Wookiee
Wasn't the Mini "media centre" supposed to have this chip?
Thats what I read a while back, IIRC. Any-who, reading more into it at Intel's site, it seems that this technology encompasses a wide range of media companies, where Intel is doing the negotiation part and provides every kind of media in a single swoop (read application) to the consumer.
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Mac Enthusiast
Join Date: Jan 2003
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Viiv isn't a chip...it's an Intel brand for a certain few components in a system...same principle as "Centrino".
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Midshipman 3/C, USNR
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Addicted to MacNN
Join Date: Oct 2002
Location: Boston, MA
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I will trust Apple to make the correct decision.
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"Never give in, never give in, never, never, never, never - in nothing, great or small, large or petty - never give in except to convictions of honor and good sense." Winston Churchill
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Clinically Insane
Join Date: Nov 1999
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Basically, ViiV is a trademark masquerading as a standard. This makes it very dangerous.
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You are in Soviet Russia. It is dark. Grue is likely to be eaten by YOU!
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Professional Poster
Join Date: Jun 2001
Location: Northwest Ohio
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Originally Posted by Millennium
Basically, ViiV is a trademark masquerading as a standard. This makes it very dangerous.
Yes.
Windows Media Player is a proprietary system, masquerading as a "standard," too.
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Posting Junkie
Join Date: May 2001
Location: Portland, OR
Status:
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Originally Posted by Person Man
Yes.
Windows Media Player is a proprietary system, masquerading as a "standard," too.
Windows Media is a bit different though. Windows Media is actually a piece of software. At best, Viiv is marketing fluff just to tell a consumer that the PC they are buying is indeed multimedia ready. In other words, all Viiv really is is a name. I doubt Apple would want to brand their Macs with a marketing name from Intel anyway.
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8 Core 2.8 ghz Mac Pro/GF8800/2 23" Cinema Displays, 3.06 ghz Macbook Pro
Once you wanted revolution, now you're the institution, how's it feel to be the man?
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Professional Poster
Join Date: Jul 2005
Location: Winnipeg, MB
Status:
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Viiv = Intel chips same as Apple already has, with Software Intel approves and or makes. If Apple WANTED in on being able to call their things Viiv they would certainly be allowed to. Thing is Apple doesn't want in on that. They don't seem to be entirely interested in promoting Intel as much as they are promoting Apple. They don't even use the standard intel badges on their products. Apple enjoys the advantages they have by partnering with Intel. But I think Steve has learned the harsh lesson that sometimes you just need to be willing to trust nobody else.
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