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Sony Squeezes Blood From A Stone
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Baninated
Join Date: Jan 2005
Status:
Offline
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PS2 price drops to $129.99 USD
(they could have dropped it to $99.99, bastards)
Press Release:
Sony Computer Entertainment America Lowers the Price of PlayStation(R)2
Computer Entertainment System to $129.99
FOSTER CITY, Calif., April 20 /PRNewswire/ -- Sony Computer Entertainment
America Inc. today announced that it has made its PlayStation(R)2 computer
entertainment system more affordable than ever throughout North America.
Effective immediately, consumers can purchase the PlayStation 2 computer
entertainment system for a suggested retail price (SRP) of $129.99/$139.99
CND. The company expects this latest price move to fuel consumer demand even
further.
PlayStation 2 is the most popular gaming platform in North America,
Europe/PAL territories and Japan/Asia, the only gaming platform to enjoy such
widespread global success. To date, more than 101 million PlayStation 2 units
and approximately one billion pieces of software for the PlayStation 2 have
shipped worldwide, making it the fastest-selling gaming platform in the world.
According to The NPD Group, PlayStation 2 continues to lead console unit
market share with 55.6 percent in the U.S., more than double of any other
console on the market to date. PlayStation 2 also leads on the software front
with nearly a 70 percent lead over any other competitor when it comes to
software titles available at market in March *.
"While we continue to innovate and design groundbreaking new products, we
remain dedicated to our long-term vision for the PlayStation 2 platform," said
Kaz Hirai, president and CEO, Sony Computer Entertainment America. "Now even
more consumers, as well as casual gamers, can experience what the PlayStation
2 platform has to offer -- an unrivaled combination of the largest selection
of software, a growing community for online gaming and one-of-a-kind
accessories such as EyeToy(TM) -- at a new value price."
Sony Computer Entertainment America plans to support this new pricing
initiative through marketing activities covering print and online advertising,
and in-store merchandising support. Print advertising breaks on April 27th
and will reach millions of readers nationwide through placements in a variety
of daily newspapers including the Boston Globe, Chicago Tribune, Los Angeles
Times, New York Times and Philadelphia Inquirer. Online advertising will also
begin on April 27th on sites such as AOL.
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Addicted to MacNN
Join Date: Oct 2002
Location: England | San Francisco
Status:
Offline
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so wait
Sony suck because they dropped the price to $129.99 and not $99
Just because its cool to hate sony...
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we don't have time to stop for gas
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Senior User
Join Date: Dec 2001
Location: England, UK
Status:
Offline
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No, Sony suck because they continue to sell the PS2 in the UK for over $180US. Wankers.
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Clinically Insane
Join Date: Oct 2000
Location: Los Angeles
Status:
Offline
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I think you should blame most of that differential on your country's excessive taxation for excessive social welfare spending, but I could be wrong.
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"The natural progress of things is for liberty to yield and government to gain ground." TJ
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Professional Poster
Join Date: Jun 2005
Location: Yamanashi, Japan
Status:
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Owww.... the price in Japan is even cheaper once you adjust for exchange rate. About the $99 USD it should be. Though you can buy the rather cheap second hand anyways.
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Senior User
Join Date: Dec 2001
Location: England, UK
Status:
Offline
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Originally Posted by Big Mac
I think you should blame most of that differential on your country's excessive taxation for excessive social welfare spending, but I could be wrong.
You are. Even if you include VAT at 17.5% it only comes to about $150US.
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Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status:
Offline
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Originally Posted by Lew
You are. Even if you include VAT at 17.5% it only comes to about $150US.
Wait. We've gotten rid of every other tax aside from VAT now? Don't Sony pay import tax or employee national insurance or corporation tax? Don't Sony have to stump up more for their employees so that they can afford to buy houses and still be able to afford the ridiculous council taxes and rising utility bills? Or their excessive fuels costs just for getting to work?
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Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
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Addicted to MacNN
Join Date: Sep 2001
Location: Toronto
Status:
Offline
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Originally Posted by Big Mac
I think you should blame most of that differential on your country's excessive taxation for excessive social welfare spending, but I could be wrong.
You are.
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Posting Junkie
Join Date: Jun 2002
Location: Calgary
Status:
Online
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interesting. The price in Canada also dropped to $129CAD. That's $114USD.
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Professional Poster
Join Date: Mar 2004
Location: Pretentiously Retired.
Status:
Offline
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this is good and bad seeing as i need to buy one since my old one died
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Addicted to MacNN
Join Date: Nov 2005
Location: President Skroob's Office
Status:
Offline
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Originally Posted by meelk
PS2 price drops to $129.99 USD
(they could have dropped it to $99.99, bastards)
Since it is selling so well I am surprised they dropped it at all.
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"She's gone from suck to blow!"
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