Transmeta's chip is not at all the same as VIA's. VIA makes a true x86 chip that pulls very little power and doesn't need a fan. Transmeta makes a chip that can behave like an x86, but isn't one. That's where people get fanatical.
Salty, the Transmeta chip was praised when it was announced. But developers (habit-bound as they are) never bought it because it wasn't what they were used to.