Hugh MacLeod eh?
I read his blog for a while, but that guy is so far up his own etc, it's not even funny anymore.
Looks to me that he didn't make it as a copywriter in NYC and instead jumped on the blogging train instead.
He's got a bit of a fan club and for a while he fancied himself as an author (he was planning a book) but then the whole thing came to nought.
He lives up in our neck of the woods too if I remember correctly.