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centerchannel68 · Mar 22, 2007, 12:36 PM

http://www.autoblog.com/2007/03/22/v...s-thanks-to-s/

Check it out. Be sure to crank up your speakers for some wonderful internal combustin engine noises too. None of it was CG, and all the shots are real, in the real locations.

Bad. Ass.

OwlBoy · Mar 22, 2007, 12:44 PM

crank up your speakers for you youtube audio?

LOLOLOLOL

-Owl

centerchannel68 · Mar 22, 2007, 12:53 PM

yeah, the compression sucks, but the beautiful sound is still there.

RAILhead · Mar 22, 2007, 12:58 PM

Meh.

osiris · Mar 22, 2007, 01:05 PM

Love that sound.

Reminds a me a little of The Gumball Rally (from the 70's) - they raced a Ferrari Daytona through Times Square, up Park Ave. Drooooool.

Gossamer · Mar 22, 2007, 01:28 PM

I'm drooling!

Dakar² · Mar 22, 2007, 01:29 PM

I need to remember to check this out when I get home.

Madrag · Mar 22, 2007, 01:42 PM

love it!
beautifull noise (love)

IceEnclosure · Mar 22, 2007, 01:47 PM

http://www.partizan.com/partizan/media/clips/729.mov

IceEnclosure · Mar 22, 2007, 01:51 PM

that was awesome. I was giggling.

xMetal · Mar 22, 2007, 01:55 PM

I have driven down those roads they show in Italy. Not in a ferrari unfortunately.

Thanks for the tip, that was a sweet clip. Thanks to iceEnclosure for the QT link, so much better...

Gossamer · Mar 22, 2007, 02:24 PM

Originally Posted by xMetal

I have driven down those roads they show in Italy. Not in a ferrari unfortunately.

Thanks for the tip, that was a sweet clip. Thanks to iceEnclosure for the QT link, so much better...

The QT link is from the article Rob linked to, if you click on the picture it links to that video.

TETENAL · Mar 22, 2007, 03:09 PM

Originally Posted by centerchannel68

None of it was CG.

If the coffee steam is not CG my name is Karl-Heinz.

sek929 · Mar 22, 2007, 03:11 PM

The old one sounds waaay better, gave me chills a few times though.

Nice find Rob

PER3 · Mar 22, 2007, 04:32 PM

Nice, but I think this ad might have been more expensive:

big ad (its a big ad. a very big ad.) - video

...but you never know

Mastrap · Mar 22, 2007, 04:41 PM

Great commercial, but far from the most expensive ever made.

Jellytussle · Mar 22, 2007, 04:46 PM

Originally Posted by Mastrap

Great commercial, but far from the most expensive ever made.

Yeah, that really long Audi one with Will Smith and some robots must have cost a fair bit.

Gossamer · Mar 22, 2007, 04:49 PM

Originally Posted by PER3

Nice, but I think this ad might have been more expensive:

big ad (its a big ad. a very big ad.) - video

...but you never know

"Made from Beer"

I love it.

IceEnclosure · Mar 22, 2007, 04:58 PM

Shutting down all those roads in those serious cities is a huge dollar figure. Not to mention the support necessary to keep these cars performing proper for all the filming. Think Ferrari pit crews and support personnel.

centerchannel68 · Mar 22, 2007, 05:04 PM

Originally Posted by Mastrap

Great commercial, but far from the most expensive ever made.

They had to SHUT DOWN public streets to shoot all of that. In MAJOR cities. For quite a while.

Think about that.

centerchannel68 · Mar 22, 2007, 05:06 PM

Originally Posted by IceEnclosure

Shutting down all those roads in those serious cities is a huge dollar figure. Not to mention the support necessary to keep these cars performing proper for all the filming. Think Ferrari pit crews and support personnel.

Egg-zactly.

Plus a freakin ferrari lugnut probably costs more than all my cars combined.

centerchannel68 · Mar 22, 2007, 05:27 PM

Anybody find an HD version of this yet? Please keep your eyes peeled, I'd really like a high quality version of it!

Mrjinglesusa · Mar 22, 2007, 05:40 PM

Originally Posted by centerchannel68

Anybody find an HD version of this yet? Please keep your eyes peeled, I'd really like a high quality version of it!

Ohhh, ditto that.

Nice find Rob...

jebjeb · Mar 22, 2007, 05:42 PM

Pretty nice.

Many of you guys been to an F1 race? Something you don't hear on TV is that they actually burp and fart most of the time on the over run. Kind of ruins the effect but it is still pretty nice.

I was glad that I went with a mate who had been to a number of races. He recommended that I took some ear plugs. Glad I did. I have a strong stomach but being subjected to that sort of noise and sound pressure levels for longer than a few minutes from 5-10 metres from the track has a habit of making one a bit ill.

The older engines certainly had a bit more character.

If you want to hear character though, you need to hear some of the testing engines they make. A good family friend of my wife's, who I am now good mates with, was the electrical director for Cosworth Racing in Northhampton. He was responsible for designing the engine management systems for the Jaguar and Minardi F1 cars that were using Cosworth engines (this was back in 2003). He took me on a full factory tour a couple of weekends before the Hockenheim Grand Prix that year. Got to see Mark Webber's engine being made. However, the best thing was the testing stations.

They had three test chambers. Two were smaller chambers that were used for single cylinder engines hooked up directly to a dyno. All preliminary testing was done with a single cylinder for obvious reasons (1 cylinders worth of valves, cylinder head etc versus 10 for the V10). These things sounded hilarious! Plus the single cylinder of roughly 300cc engine was producing between 80 and 100 hp!

The big test chamber could take a full engine, gearbox and transmission. They had three dynos in it that were super intelligent. Two of the dynos could "pretend" to be wheels so that they could simulate driving particular tracks, using all the gears, braking and elevation changes. The whole thing was sitting on an enormous, air-suspended seismic platform that weighed something like 300 tonnes. Open the door to the chamber whilst it was running and it was deafening.

Amazing experience.

Mrjinglesusa · Mar 22, 2007, 05:42 PM

Originally Posted by Mastrap

Great commercial, but far from the most expensive ever made.

Not according to Edmunds. It cost $3.9 million to make. The "World's most expensive TV ad".

http://www.edmunds.com/insideline/do...ticleId=119372

fhoubi · Mar 22, 2007, 06:06 PM

Great sounds of some old cars, but otherwise disappointing. Goof: the car arrives the gas station on slicks (right front wheel) but when it stops they're suddenly rain tires/intermediates...

imitchellg5 · Mar 22, 2007, 06:49 PM

Love the old Ferrari. Great sounds!

GSixZero · Mar 22, 2007, 06:59 PM

I'd be surprised if no one has spent more than $3.9 Million on a commercial before now.

Edit: One google search brought me this... and ad that cost 18 million pound or ~$35 Million.
Kidman shoots for the most expensive ad -Brand Equity-News-The Economic Times

pyrite · Mar 22, 2007, 07:01 PM

Originally Posted by jebjeb

Pretty nice.

Many of you guys been to an F1 race? Something you don't hear on TV is that they actually burp and fart most of the time on the over run. Kind of ruins the effect but it is still pretty nice.

I was glad that I went with a mate who had been to a number of races. He recommended that I took some ear plugs. Glad I did. I have a strong stomach but being subjected to that sort of noise and sound pressure levels for longer than a few minutes from 5-10 metres from the track has a habit of making one a bit ill.

The older engines certainly had a bit more character.

If you want to hear character though, you need to hear some of the testing engines they make. A good family friend of my wife's, who I am now good mates with, was the electrical director for Cosworth Racing in Northhampton. He was responsible for designing the engine management systems for the Jaguar and Minardi F1 cars that were using Cosworth engines (this was back in 2003). He took me on a full factory tour a couple of weekends before the Hockenheim Grand Prix that year. Got to see Mark Webber's engine being made. However, the best thing was the testing stations.

They had three test chambers. Two were smaller chambers that were used for single cylinder engines hooked up directly to a dyno. All preliminary testing was done with a single cylinder for obvious reasons (1 cylinders worth of valves, cylinder head etc versus 10 for the V10). These things sounded hilarious! Plus the single cylinder of roughly 300cc engine was producing between 80 and 100 hp!

The big test chamber could take a full engine, gearbox and transmission. They had three dynos in it that were super intelligent. Two of the dynos could "pretend" to be wheels so that they could simulate driving particular tracks, using all the gears, braking and elevation changes. The whole thing was sitting on an enormous, air-suspended seismic platform that weighed something like 300 tonnes. Open the door to the chamber whilst it was running and it was deafening.

Amazing experience.

you got to see test chambers?!! nice!
i watched my first GP this year (Melbourne), i've followed F1 for a long time but i'd never been to a live race til this yr.
it was AMAZING, they have an incredibly raw sound and you get to see just how much precision the drivers have. i bought a PVR just so i can archive all the races, i couldn't believe how great it was

Macrat · Mar 22, 2007, 08:53 PM

That was incredible!

I found a little behind the scenes vid: YouTube - Ferrari F1 Spot Shell Roma 2007 Bertolini

Mastrap · 09:16 PM

Originally Posted by centerchannel68

They had to SHUT DOWN public streets to shoot all of that. In MAJOR cities. For quite a while.

Think about that.

I shoot commercials, so I know what stuff costs. Shutting down roads is relatively cheap, especially on the weekend, especially for a couple of hours in the early morning. CGI is expensive. Ferrari will have supplied the cars for free - this is a huge promotion for them. We work with partnerships all the time.

The Guinness ad 'horses' cost in excess of £5.000.000 ($11.000.000), easily double the amount of the Ferrari ad. I don't mean this to turn into a pissing contest, I loved the Ferrari filmography and especially the sound design, but it just wasn't all that expensive. Journos calling it the most expensive TV ad of all times either don't know what they're talking about or have fallen for the party line.

The most expensive commercial for TV was shot in 2004, for Chanel with Nicole Kidman. It costs in excess of $36 million, with Kidman alone charging $4+ million.

The Honda Accord commercial (remember, the car parts chain reaction) cost over $6.000.000 to make.

centerchannel68 · Mar 22, 2007, 11:27 PM

Originally Posted by Mastrap

I shoot commercials, so I know what stuff costs.

Then you know more than all of Shell Oil company. Congrats!

But yeah, the sound design is what I found especially tasty. The visuals were okay, but the sound designers really did their **** on that one. Except for the third or fourth car, it sounds a little bit blown out, like it's clipping or something.

highstakes · Mar 23, 2007, 12:48 AM

Originally Posted by PER3

Nice, but I think this ad might have been more expensive:

big ad (its a big ad. a very big ad.) - video

...but you never know

thats the best spoof of Carmina Burana (O-fortuna) I've seen.

pyrite · Mar 23, 2007, 01:08 AM

that ad makes me so proud to be an australian

- - e r i k - - · Mar 23, 2007, 02:31 AM

Why would this ad be expensive? Shutting down city locations for filming I guess.

Too long and boring. But then again I don't ejaculate over "engine sounds".

angelmb · Mar 23, 2007, 04:56 AM

It is really nice, but the end at the petrol station is a total disappointment… talk about cliché.

Doofy · Mar 23, 2007, 05:29 AM

Originally Posted by Mastrap

The most expensive commercial for TV was shot in 2004, for Chanel with Nicole Kidman. It costs in excess of $36 million, with Kidman alone charging $4+ million.

Strangely enough, it's also the lamest ad ever made.

Mastrap · Mar 23, 2007, 06:11 AM

Originally Posted by centerchannel68

Then you know more than all of Shell Oil company. Congrats!

Some PR drone: "And this is the most expensive made for TV ad ever made." <--untrue

Journalists too lazy to research: "Ohhhhhhhh." Scribble.

Rob, who's never shot a commercial, worked in commercials, or taken part in a commercial: "Hay guyz, look at this ad, most expensive made for TV ad ever made. LOL, Coollerblades."

Somebody who knows what he is talking about: " Cool commercial, but no, it's not. Here's why and here are examples of other stuff that was way more expensive."

Rob, who can't ever admit to being wrong: "What do you know, suxor?"

Yeah, right.

- - e r i k - - · Mar 23, 2007, 07:28 AM

☝ Funny because it's true.

SeSawaya · 09:17 AM

good to see the oil companies are spending their record profits on something useful, like freakishly expensive commercials. Makes me smile to drop $50 in my car.

Dakar² · Mar 23, 2007, 09:04 AM

Their CEOs get bigger bonuses than this commercial, so big whoop.

centerchannel68 · Mar 23, 2007, 09:51 AM

Originally Posted by - - e r i k - -

Why would this ad be expensive? Shutting down city locations for filming I guess.

Too long and boring. But then again I don't ejaculate over "engine sounds".

So when did you sell your soul?

centerchannel68 · Mar 23, 2007, 09:55 AM

Originally Posted by Mastrap

bla bla bla

I wasn't disagreeing with you. I was saying you were more intelligent than all of Shell.

I don't know why you're being so sarcastic.

PS: And why would I admit to being wrong? I'm not the one who told the whole world it's the most expensive commercial ever, I just copied and pasted the title at autoblog.

voodoo · Mar 23, 2007, 10:01 AM

Homosexual car maker bands up with a evil corporation. Yeah it's probably expensive.

V

Dakar² · Mar 23, 2007, 10:07 AM

Originally Posted by voodoo

Homosexual car maker

I can't wait to hear the reasoning behind this.

voodoo · Mar 23, 2007, 10:21 AM

Originally Posted by Dakar²

I can't wait to hear the reasoning behind this.

Reasoning? It is an established fact all Italians are homosexuals.

V

Dakar² · Mar 23, 2007, 10:23 AM

Originally Posted by voodoo

Reasoning? It is an established fact all Italians are homosexuals.

V

That wasn't nearly as interesting as I'd hoped.

voodoo · Mar 23, 2007, 10:34 AM

Originally Posted by Dakar²

That wasn't nearly as interesting as I'd hoped.

It's funny because it's true.

V

Mastrap · Mar 23, 2007, 10:37 AM

Voodoo dislikes the Germans, the Italians and I think the Yanks, although I am not sure about that last one.

Dakar² · Mar 23, 2007, 10:42 AM

Originally Posted by voodoo

It's funny because it's true.

V

Yes, all the children in the country are from artificial insemination.