[MacinTommy]

How does Apple have such great product placement. The past two movies I saw (Knocked Up and Fracture) both had Macs in them, a lot. I've noticed it before but I was just wondering how Apple gets so much product placement. Its not only movies but its TV shows (chappelles show, 24) and even comercials.. Sometimes the Apple is covered up but I can always tell that its a Mac. What are some movies, tv shows, etc. that ya'll have noticed a bunch of Macs in?

[peeb]

A lot of creatives use them, and sometimes put them in anyway, they also pay for it.

[olePigeon]

I thought it was interesting that, generally, when you see a Mac on the big screen, the studio payed Apple money to put it there. However, in movies like Firewall where they have a Dell in every other scene, Dell payed the movie studio for the placement of their products.

[Jawbone54]

It's especially prevalent in commercials. Watch a few hours of television and you're bound to see several Macs in the process. I never noticed this kind of thing before I switched in '04, but now it's crazy to see how widespread they are, especially in the advertising world.

[Eriamjh]

To a PC user, a computer is a computer. But to a Mac user, only a Mac is worth noticing.

Did you ever notice how many people drive the same car as you do? Did you ever notice you never noticed those cars until you got yourself one? It's called awareness.

[sek929]

MACS can't even run Vista though, Gateway 2000 4 life!

[KeriVit]

I always assumed the creatives owned them and just used them naturally.

[Oisín]

Originally Posted by Eriamjh 

To a PC user, a computer is a computer. But to a Mac user, only a Mac is worth noticing.

Did you ever notice how many people drive the same car as you do? Did you ever notice you never noticed those cars until you got yourself one? It's called awareness.

It’s more than just that. If you keep close track (having noticed the same thing as the OP, I actually did this one), you’ll notice that if you watch a standard array of TV shows, movies, commercials, and whatever else is on a normal Wednesday evening, and count all the laptops you see, about 90 per cent of them will be PowerBooks/MacBook Pros, and about 75 per cent of these will have the Apple logo on the back greyed out/taped over.

Rough numbers, of course, but I did actually go through one entire evening with a piece of paper by my side, jotting down every time I spied a laptop computer, and the results were pretty close to the above. And yes, I was utterly bored that evening.

[Tiresias]

Macs are photogenic.

[::maroma::]

I actually saw a report on this very thing a while back. They interviewed someone who actually does the props and such for a TV show, and he was saying that most of the time it has nothing to do with Apple pushing their products, or the writers specifying Macs, etc. Usually they choose Macs because they are the coolest looking computers out there. Of course there are situations, usually in the big budget stuff, where Apple pushes their products to be placed.

I think you can tell when Apple is directly involved when you can actually see the Apple logo on screen. When you see the logo covered up, its a safe bet Apple wasn't involved.

[peeb]

Originally Posted by Oisín 

It’s more than just that. If you keep close track (having noticed the same thing as the OP, I actually did this one), you’ll notice that if you watch a standard array of TV shows, movies, commercials, and whatever else is on a normal Wednesday evening, and count all the laptops you see, about 90 per cent of them will be PowerBooks/MacBook Pros, and about 75 per cent of these will have the Apple logo on the back greyed out/taped over.

Rough numbers, of course, but I did actually go through one entire evening with a piece of paper by my side, jotting down every time I spied a laptop computer, and the results were pretty close to the above. And yes, I was utterly bored that evening.

Wow. Have you ever considered getting out more?

[- - e r i k - -]

http://www.maccentre.com.au/appleads...nce-day-ad.mov

[MacinTommy]

Found this when I googled "macs in movies"

Quoted by Roger Ebert "Macs turn up in the movies all the time -- not so much because of product placement, but because so many movie people use them and like them. A historian of the future, counting all the on-screen computers between 1983 and today, would likely conclude that Macs represented 90 percent of the computer market. Alas, this is not so. But since any reasonable person would choose a Mac over a PC, Apple's market share does provide us with an accurate reading of the percentage of reasonable people in our society." I like the last part....