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I want Fiat to become the Apple of cars
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The old 500s are actually pretty cool.
Oh and Dakar, what he actually intended to say was that he wanted Fiat to become the Zune of cars.
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Clinically Insane
Join Date: Dec 2000
Location: Caught in a web of deceit.
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I want Fiat to become the Apple of cars
Fiat is launching a new version of the three-door Cinquecento – meaning 500 in Italian – at a huge, televised ceremony in its hometown of Turin on Wednesday, with the car making its comeback after being out of production for 32 years.
Slightly bigger than the original, it is part of the aim of Fiat's chief executive officer to emulate Apple Inc. by making its cars as stylish as the U.S. company's computers and electronic gadgets, including the iPod portable music player.
“I want Fiat to become the Apple of cars,” Sergio Marchionne told La Stampa daily in an interview on Wednesday.
“And the Cinquecento will be our iPod,” he added, referring to the hugely successful music player.
It will be interesting to see, but somehow I'm not convinced.
Kinda looks like a Mini wannabe, but nowhere near as nice.
Also, I wonder what the handling will be like, considering handling is what the iPod is all about.
OTOH, the price seems OK.
P.S. In this thread, car analogies have the green light.
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Join Date: Apr 2007
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When he said he wanted it to become the Apple of cars, I'm guessing he wanted it to physically look like an apple, only a car.
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Clinically Insane
Join Date: Oct 2001
Location: San Diego, CA, USA
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I think everybody wants to become the Apple of their respective fields. The problem is that they're going to have to stop sucking if they want to do that, and nobody seems to be willing to make that sacrifice.
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Chuck
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"Instead of either 'multi-talented' or 'multitalented' use 'bisexual'."
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Originally Posted by Eug 
Kinda looks like a Mini wannabe, but nowhere near as nice.
This is the original:
My dad had one when he was a student. You can see where the design lines of the new model come from. I think it's a pretty cool idea (always assuming the new car doesn't suck) especially for the European market.
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Clinically Insane
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Addicted to MacNN
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my brother and dad are big into cars and had two of the old ones they were restoring. Very nice little cars. I like the look of the new one.
(Last edited by mdc; Jul 6, 2007 at 07:28 PM.
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Mac Elite
Join Date: Feb 2001
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-original iMac, TiPB 400, Cube, Macbook (black), iMac 24¨, plus the original iPod and a black nano 4GB-
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Now let's see it in white and metallic blue?
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Originally Posted by Cipher13
Fix It Again, Tony.
You're 20 years behind the times. Fiat is building good cars these days.
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Clinically Insane
Join Date: Apr 2000
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Originally Posted by Mastrap
You're 20 years behind the times. Fiat is building good cars these days.
They were good cars back then, too. That reputation comes from the ignorance of mechanics back when Fiats weren't very common outside Europe.
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Forum Regular
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Too late MS got to them first- 
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Baninated
Join Date: Mar 2005
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We'll never have cars with as much character as the 50s and 60s had. Manufacturers these days copy each other too much and all go for aero-dynamics (which is pointless if you're not trying to win races). That's why the old 500 has so much more personality than the new 500.
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Baninated
Join Date: Mar 2005
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Originally Posted by Cipher13
That reputation comes from the ignorance of mechanics back when Fiats weren't very common outside Europe.
Fiat made most of its money in the 80s in South Asia!
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Luigi (Ferrari fan)
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-original iMac, TiPB 400, Cube, Macbook (black), iMac 24¨, plus the original iPod and a black nano 4GB-
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Clinically Insane
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Looks like something Mr. Bean's cousin would drive.
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"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
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Addicted to MacNN
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“I want Fiat to become the Apple of cars,” Sergio Marchionne told La Stampa daily in an interview on Wednesday.
“And the Cinquecento will be our iPod,” he added, referring to the hugely successful music player.
Oh yeah, it is not like a Windows logo inside your FIAT cars is gonna help… porca miseria, fare schifo !!
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