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Apple inc. vs the Big Apple
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Mac Elite
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That story would be better if they showed the logos.
You are right, Apple has got a bit of nerve here...
The New York logo will cause "consumer confusion resulting in damage and injury" to Apple, and will "cause dilution of the distinctiveness" of Apple's trademark, the company said in a challenge filed with the U.S. Patent and Trademark Office.
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Mac Elite
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Well, I guess it is their turn.
Maybe they figure there's no such thing as bad publicity.
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Originally Posted by zro 
Well, I guess it is their turn.
Maybe they figure there's no such thing as bad publicity.
The worst part is that it's not even another company trying to use Apple's reputation to make some quick bucks, it's for a recycling campaign for NYC. It think this will eventually backfire at them.
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Moderator  Join Date: Dec 2000
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Don't they have to defend their trademarks or else lose them?
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Trademarks are based on specific categories. The Big Apple is a city, not a computer or computer company. I think Apple is wrong. They don't own apples.
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Apple does NOT want to be associated with anything green.
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Apple does have a long history of zealously defending their trademarks. Seems a little nit picky to me, though. The logo's are very different and the business are in two different sectors so a consumer will not get confused which is the gist of why apple filing the lawsuit.
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or maybe apple is working on a new ad campaign for some new products and this city logo is similar?
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Mac Elite
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Originally Posted by Buckaroo
Trademarks are based on specific categories. The Big Apple is a city, not a computer or computer company. I think Apple is wrong. They don't own apples.
That never stopped Apple Corps from suing Apple Computer, Inc.
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Originally Posted by zro
That never stopped Apple Corps from suing Apple Computer, Inc.
Thats because their logos were similar and at the time of the initial settlement apple computer agreed not to get into the music business, which as you know they did. That of course then prompted the second lawsuit.
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Mac Elite
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The logos are as similar as this one is.
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Originally Posted by zro
That never stopped Apple Corps from suing Apple Computer, Inc.
Apple Corps only brought challenged Apple Computer when they brought iTunes music into play with the apple logo.
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Play Food Fight! available free on the App Store!
Or how about a really weird (or stupid) game: Nesen Probe, it's also free.
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I was pretty confused by this. Just this weekend I tried to buy a Mac Pro and ended up on the redeye to Newerk.
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I hate when that happens.
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__________________________________________________
Play Food Fight! available free on the App Store!
Or how about a really weird (or stupid) game: Nesen Probe, it's also free.
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Originally Posted by Cold Warrior
Don't they have to defend their trademarks or else lose them?
I suspect that's at least part of the reason.
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Senior User
Join Date: Mar 2002
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IMO, due to the "look" of the small leaf on top of the Apple, Apple needs to defend a copyright. If the little leaf was not there maybe not such a huge issue? I don't see Apple having issues with NYC. Mike needs to step up to the plate, change it, and move on.
NYS has lost 20% of it's Tax Revenue from NYC in the past 3m. Let's try and be nice Mike. 
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" All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."
Sun Tzu
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I don't think that copyright means what you think it means.
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