It got your attention, didn't it? That's half of what advertising is supposed to do. Of course your attention is now focused on "what are these people ON?", but that's beside the point.
I get spam with my wife's name in the salutation. Not such a big deal, I've ordered things in her name before. But I got one today that said (with a different name here...) "Joyce, we want men's opinions!" Huh? It's not like her name is one of those ambiguous ones like "Robin" or "Pat." Stupid spammer!
Those alien parents better watch out!
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