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You are here: MacNN Forums > Community > MacNN Lounge > Talked about Apple recently? A study on NNforums, Apple & YOU

Talked about Apple recently? A study on NNforums, Apple & YOU
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Jul 17, 2011, 07:17 PM
 
Hello,

for my Master’s dissertation in “Business with Consumer Psychology” at Bangor University (UK) I am currently researching online community members’ word-of-mouth behaviour, i.e. if/how they promote the brand “Apple” outside their online community.

For this I chose online communities centred on Apple, such as MacNN Forums because Apple users are known for being enthusiastic and highly interconnected users, with a strong connection with the brand. The aim of my research is a better understanding of participation and identification of users within the online community and to gain insights into the intention to recommend the brand.

For this I need YOUR help…

Please take 2-3 minutes to complete the following very short questionnaire, by which you would greatly help me with my dissertation. Further information on the study can be found there, too.

https://bangorbusiness.qualtrics.com...5QRtAsxU5VqE2E

Of course all responses are kept anonymous and as this is not a commercial research they are not given to a third party. If you are interested however, I would gladly post the main findings of this study once it is completed.

Should you have any questions about this survey, please contact Miriam Mehl at Bangor University: Bangor.Survey aatt gmx . de

I would like to thank the Forums Administrator reader50 for allowing me to post this link here.

Thank you very much for your help!

mmehl
(Last edited by reader50; Jul 18, 2011 at 09:07 PM. (Reason:obscured email))
     
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Jul 17, 2011, 07:42 PM
 
Originally Posted by Miriam Mehl
Thank you for taking part in this study and helping me with my dissertation.
You're welcome.
     
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Jul 17, 2011, 07:44 PM
 
Done.
     
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Jul 18, 2011, 01:18 AM
 
Done also.
     
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Jul 18, 2011, 01:41 AM
 
Pleasure.


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Jul 18, 2011, 01:52 AM
 
As stated, mmehl cleared it with us before posting. Everything looks legit.

mmehl, I edited your post to make your email less machine-readable. Bots regularly scrape any public forum to harvest email addresses. The addresses are then sold to spammers.

We are actually using their tactics against them.
     
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Jul 18, 2011, 03:42 AM
 
Yeah, bots aren’t stupid either; they know that when a word comes before ‘at’ followed by a domain name, it’s a human trying to obfuscate an email address. It doesn’t mind picking the string up anyway and parsing an @ in place of ‘at.’
     
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Jul 18, 2011, 09:24 AM
 
Done.
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Jul 18, 2011, 09:39 AM
 
Originally Posted by iMOTOR View Post
Yeah, bots aren’t stupid either; they know that when a word comes before ‘at’ followed by a domain name, it’s a human trying to obfuscate an email address. It doesn’t mind picking the string up anyway and parsing an @ in place of ‘at.’
How often do they bother? Isn't there enough lower hanging fruit?
     
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Jul 18, 2011, 10:46 AM
 
Looky looky who's back - in the title

The &&& issue from hell.

-t
(Last edited by turtle777; Jul 18, 2011 at 01:57 PM. (Reason:test))
     
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Jul 18, 2011, 11:08 AM
 
Should have been a poll
     
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Jul 18, 2011, 11:10 AM
 
Originally Posted by turtle777 View Post
Looky looky who's back - in the title

The &&& issue from hell.

-t
It's not back, else this would be borked too.
     
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Jul 18, 2011, 01:41 PM
 
Originally Posted by The Final Dakar View Post
It's not back, else this would be borked too.

Only if it was edited since the return of the bug. The bug only happens when you "touch" the post.
     
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Jul 18, 2011, 02:01 PM
 
Originally Posted by Uncle Skeleton View Post
Only if it was edited since the return of the bug. The bug only happens when you "touch" the post.
The title was edited this morning.
     
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Jul 18, 2011, 05:41 PM
 
Originally Posted by turtle777 View Post
Looky looky who's back - in the title

The &&& issue from hell.

-t
The issue isn't gone, it's just hidden. There is a hack that hides the issue, and in normal cases, you should never encounter it as a user. That was a special case - apparently brought on by editing the OP to obfuscate the email.
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Jul 18, 2011, 05:42 PM
 
Originally Posted by The Final Dakar View Post
The title was edited this morning.
Why is there no timestamp for the edit?
     
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Jul 18, 2011, 05:45 PM
 
I don't know how this place works.
     
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Jul 18, 2011, 07:03 PM
 
As I just learned, the current setup doesn't timestamp title changes.
     
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Jul 18, 2011, 07:13 PM
 
Originally Posted by iMOTOR View Post
Yeah, bots aren’t stupid either; they know that when a word comes before ‘at’ followed by a domain name, it’s a human trying to obfuscate an email address. It doesn’t mind picking the string up anyway and parsing an @ in place of ‘at.’
I like to add weird diacriticals. Instead of "at", put something like "ả†". Still readable enough for humans to parse, but should at least throw off the less sophisticated spambots.

Another thing that might help would be to riddle it with zero-width spaces, Unicode 0x200b.

Ticking sound coming from a .pkg package? Don't let the .bom go off! Inspect it first with Pacifist. Macworld - five mice!
     
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Jul 18, 2011, 08:35 PM
 
Originally Posted by iMOTOR View Post
Yeah, bots aren’t stupid either; they know that when a word comes before ‘at’ followed by a domain name, it’s a human trying to obfuscate an email address. It doesn’t mind picking the string up anyway and parsing an @ in place of ‘at.’
LOL, yeah, does anyone really think Skynet is THAT stupid ?

-t
     
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Jul 18, 2011, 09:09 PM
 
Ok wiseguys, I've increased the cleverness.
     
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Jul 18, 2011, 10:42 PM
 
FWIW, I have mailto links on several websites, and I get maybe 2-3 spam msgs per week in any given account, and 99% of the time, those msgs automatically go to the Mac Mail junk folder. It really comes down to the quality of your spam filtering.
     
mmehl  (op)
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Jul 19, 2011, 05:43 AM
 
Originally Posted by reader50 View Post
I edited your post to make your email less machine-readable. Bots regularly scrape any public forum to harvest email addresses. The addresses are then sold to spammers.[/url].
Thank you, that was very thoughtful of you !

And thank you to everyone who was / is so kind, as to fill in the questionnaire, you're a great help for my dissertation.
     
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Jul 19, 2011, 10:07 AM
 
Just took the survey, not even 2 minutes to complete it. Will you be posting any of your results here once you gather enough responses?
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Jul 19, 2011, 10:47 AM
 
Yes please!
     
mmehl  (op)
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Jul 19, 2011, 12:04 PM
 
Thanks for filling it in
I'll have finished the dissertation in September (which seems a pretty long time, but I'll probably need it) and will post a summary of my results then. I'm glad you're interested in my research
cheers mmehl
     
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Jul 19, 2011, 03:09 PM
 
I appreciate that your survey was more succinct than others we've seen. Good luck!
     
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Jul 19, 2011, 03:21 PM
 
Originally Posted by CharlesS View Post
I like to add weird diacriticals. Instead of "at", put something like "ả†". Still readable enough for humans to parse, but should at least throw off the less sophisticated spambots.

Another thing that might help would be to riddle it with zero-width spaces, Unicode 0x200b.
I used to do this until a couple of people started complaining about their e-mails to me being bounced back.
     
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Jul 19, 2011, 04:01 PM
 
You must know some pretty smart people

-t
     
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Jul 19, 2011, 04:12 PM
 
*sighs* You don't even know the half of it!
     
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Jul 19, 2011, 04:16 PM
 
Originally Posted by andi*pandi View Post
I appreciate that your survey was more succinct than others we've seen. Good luck!
I agree!

There's generally a handful of questions that make me go, "umm. wha i guess", at which point I usually just stop.

If somebody isn't going to spend the time to figure out what s/he wants to ask, it's certainly not worth MY time to wade through vague bullshit and consequently generate inconclusive answers to help someone figure out — should they have the presence of mine to properly analyse their data — that they didn't do their homework.

This, however, was good.
     
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Jul 19, 2011, 09:38 PM
 
Pssst. Over here.

The answers are

1. C
2. B
3. B
4. A
5. D
6. A
7. Tsa Tsa Gabor
8. C
9. D
10. Threve
11. A
12. B
13. B
14. Wombat Lactations
15. D
16. D
17. C
18. Z
19. 0 with line through like O in a Nordic country
20. C
What, me worry?
     
mmehl  (op)
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Jul 20, 2011, 05:25 AM
 
Originally Posted by andi*pandi View Post
I appreciate that your survey was more succinct than others we've seen. Good luck!
I aim to please It's the first time I'm conducting primary research so I'm glad it's going so well
     
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Jul 20, 2011, 08:43 AM
 
Originally Posted by mmehl View Post
I aim to please It's the first time I'm conducting primary research so I'm glad it's going so well
Do you have a lot of responses from here? Have you posted this on other Mac message boards?
ATT iPhone 4; 13" MBP; MDD G4.
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mmehl  (op)
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Jul 20, 2011, 11:43 AM
 
I don't / can't track where the responses come from, so I wouldn't be able to say how many responses are from this community. I did however post the link on several other forums as well, which is necessary to get a representative and valid sample, and in turn representative results. I only used very well known and active communities /forums to post the link, using “Alexa” (a website which ranks other websites) to determine which ones I would contact.

Overall, I had some very pleasant experiences with this and other forums, with both members and administrators being extremely supportive / helpful. Being a newbie in this, it really brought a smile to my face.
     
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Jul 20, 2011, 11:53 AM
 
You could have created several identical surveys, so that each forum got a different link. Then you could separate the results. This would also let you detect and ignore bogus results, if one of the forums passed their link around to their drunk friends.
     
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Jul 20, 2011, 11:59 AM
 
Originally Posted by reader50 View Post
This would also let you detect and ignore bogus results, if one of the forums passed their link around to their drunk friends.
Huh ?

I thought ALL forums did that

*shrug*

-t
     
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Jul 20, 2011, 12:00 PM
 
Originally Posted by reader50 View Post
You could have created several identical surveys, so that each forum got a different link. Then you could separate the results. This would also let you detect and ignore bogus results, if one of the forums passed their link around to their drunk friends.
I figured they would know the source based on the referrer when we click the link.
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mmehl  (op)
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Jul 20, 2011, 02:35 PM
 
Originally Posted by reader50 View Post
This would also let you detect and ignore bogus results, if one of the forums passed their link around to their drunk friends.
Weeeell, in that case let's hope no one did ...

I guess I could have done separate surveys and then integrated the results (which I already did, as there is a German version currently out there). As it is the survey software only shows when the questionnaire was filled in etc. If I had used it to email the link to people it would have been able to tell who hadn’t responded yet, allowing you to remind them of the survey. I’m not sure how that is “completely anonymous”, but it’s quite clever.
--> Oh, and for the bogus results, before analysing the data, it gets "cleaned". So hopefully I would find the drunk participants, so they don't mess up the results.
(Last edited by mmehl; Jul 20, 2011 at 02:40 PM. (Reason:on second thought))
     
mmehl  (op)
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Aug 2, 2011, 03:39 AM
 
Thank you to everyone who took the time to fill in my questionnaire, the data collection is now complete. You were a great help and I’m looking forward to the results.
I’ll be posting a summary of the findings in September, as some of you were interested in the results
     
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Aug 2, 2011, 12:07 PM
 
Bangor has a university? Really?
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