[longwood]

I am currently taking a business/marketing class and we need to conduct a market research survey and present our results. My "product" is an iPad sleeve. The survey should take less than 1 minute to complete and your participation would be greatly appreciated. Thanks in advance.

iPad/Tablet Sleeve Survey

[ghporter]

Interesting concept. I would suggest that you explain what you mean by "sleeve" versus any other iPad cover/case/etc., but otherwise it sounds like your "product" will get you some attention.

[Laminar]

affect/effect

[ghporter]

Aside from the misuse of a near-homophone, any other feedback? I withheld my own comments, mainly about how questions were phrased, but I generally felt the survey was fairly well constructed.

[longwood]

Originally Posted by ghporter 

Interesting concept. I would suggest that you explain what you mean by "sleeve" versus any other iPad cover/case/etc., but otherwise it sounds like your "product" will get you some attention.

Thanks for taking the survey. I will make changes to correct the grammar

My definition of a sleeve, would be more of a pouch-like product, not something that you directly attach (case) to the iPad. The basic concept is similar to the standard neoprene sleeve that you would purchase for you computer. It would vary that because there will be a waterproof "bag" around this sleeve. It's kinda hard to describe with words. While this is only for a class, depending on the survey results, it may be something that goes to market in the future.

[longwood]

Originally Posted by ghporter 

Aside from the misuse of a near-homophone, any other feedback? I withheld my own comments, mainly about how questions were phrased, but I generally felt the survey was fairly well constructed.

I would love to hear some feedback on how the questions were phrased. This is my first time conducting a survey and I'm sure I will have to do more in the future so any criticism would be greatly appreciated. Thanks.

[ghporter]

In general, your questions were good, but there were bits that could be improved. In particular, the grammar was less than optimum. For example question 4 reads "What aspect would affect your decision the most when purchasing a sleeve?" Changing the order of the sentence to "When purchasing a sleeve, what aspect [of sleeve design] [what features] would most affect your decision?" does two things. First, it focuses the reader on what you're interested in: a purchase decision. Second, it lets you clearly define what you are interested in that decision, in this case, features/design/whatever. Also, using "aspect" in this question isn't clear - you list several potential decision points in the options for that question, so it would probably be better to simply ask "which of the following would most affect your decision?"

Writing survey questions requires some extra thought, because you want someone who has absolutely no prior knowledge of the subject you're inquiring about to provide you with details, so you have to drive the survey participant toward what you want them to answer about. Sometimes that means you have to be redundant or you have to simplify your wording, but prior preparation pays off in valid and useful responses. Survey construction is something that could take up semesters of detailed coursework, and it entails a combination of statistics and psychology. It's why study authors hire both statisticians and psychologists to get the questions in their studies to actually work.