So for someone who is building out some Web stuff and software, any marketing tips?
I've got penciled in Google AdWords, some site sponsorship, press releases, and direct paper mail and Email campaigns.
This would cover preliminary go-to-market stuff.
Old school investors seem to think you have to spend a zillion on marketing, yet in this day and age of social media and the Web the Internet can do a lot of the work for you.
Any suggestions or tips? Budgets?