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You are here: MacNN Forums > Community > MacNN Lounge > Just creeped out by Google/Nest and Apple is doing this!?

Just creeped out by Google/Nest and Apple is doing this!?
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Grizzled Veteran
Join Date: Dec 2001
Location: Land of Enchantment
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Jan 23, 2014, 10:06 PM
 
Apple Researching Automatic Mood Assessment for Targeted Ad Delivery - Mac Rumors

So now our very moods will be tracked in realtime. If someone is depressed will they get ads for Prozac? With enough sensors this monitoring could get quite specific, to where we can find patterns typical of somebody who is suicidal, or a suicide bomber for that matter, and then what will happen?
     
Clinically Insane
Join Date: Jun 2001
Location: Chicago, Bang! Bang!
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Jan 23, 2014, 10:08 PM
 
They'll show them a picture of a kitten.
     
Professional Poster
Join Date: Sep 2000
Location: Irvine, CA
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Jan 23, 2014, 10:13 PM
 
Just as a FYI, just because someone patents something or writes a patent about something (like this as it hasn't matured into a patent yet) doesn't mean it will be created or put into action into any sort of product. Many patents are merely proof of concepts (such as this) and many companies often create patents merely to prevent other people from creating such patents. Other people patent stuff just to get money from their own government (the government pays the company money if the company can procure a patent, not a patent application). I wouldn't worry about it even if Google did it.
{{{ mindwaves }}}
     
Clinically Insane
Join Date: Nov 1999
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Jan 24, 2014, 02:34 AM
 
I'll decide whether to be creeped out when this is an actual product.
     
   
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