[willed]

Am I wrong? I can't activate it. I thought you no-longer had to have QT Pro for this 'feature'.

[Tominator]

Still need Pro.

[Dale Sorel]

Get Pro and hit command-F.

[Bouba]

apple should make the full screen available to every version (and keep the present movie to the pro version) and it should be able to play movies in full screen from the plug-in like windows media does.

it is an awsome feature, stilll needs to be exploited

[brainchild2b]

If you DO NOT have pro u can just use a 3rd party quicktime player to play fullscreen

Try

TruPlayer

[Millennium]

The whole idea of QTPro is utterly ridiculous, and always has been. Among most of the people I know who don't use QuickTime, in fact, the QT/QTPro dichotomy is one of the chief reasons they dislike it.

That's the real problem with it. Money is a fine thing, but holding onto this lunacy is costing them something even more important: marketshare.

[Nebagakid]

Well, any Pro Quicktime Program (like Final Cut Pro) can still take advantage of QT 6... I mean, it is just that you can't use QT Player to do stuff,

This makes me mad, considering I bought a 999 dollar program (with a 250 upgrade two years later). I am not that furious though because FCP can still use all the pro export and import features....

[CheesePuff]

Final Cut Pro comes with QuickTime Pro 6.

[Uncle Skeleton]

Originally posted by Bouba:
...and it should be able to play movies in full screen from the plug-in like windows media does.

it is an awsome feature, stilll needs to be exploited

can you explain this feature? is it different than those movie trailers etc where you click "full screen" and the movie goes to full screen mode?

[eggman]

Originally posted by Millennium:
That's the real problem with it. Money is a fine thing, but holding onto this lunacy is costing them something even more important: marketshare.

That's a fallacy that sunk many of the dot-coms.

As it turns out, profitability will get you through times of small market share better than large market share will get you through times of unprofitability.

[alex_kac]

Qt PRO only enables the QuickTime Player APP to play FULL screen movies.

Any app that uses QuickTime natively - free movie players, etc.. can do full screen.

In fact, I believe I've seen a command line command that would let you play full screen moveis.

[Millennium]

Originally posted by eggman:
As it turns out, profitability will get you through times of small market share better than large market share will get you through times of unprofitability.

True, but Apple is already profitable. Their revenues from QTPro -not counting licenses bundled with other software such as FCP and (probably) FCE- are pathetic enough that it wouldn't change that.

And once you're profitable, your next step has to be to gain marketshare. And the market has spoken: media players -even with fullscreen and basic imporrt/export capabilities, as QTPro has- are not worth money to consumers. And so they won't go for anything that costs money, because to them it's just not worth it. Perhaps if QuickTime had more marketshare it might be worth it, but that would quickly evaporate once a free and perhaps not-quite-as-good-but-acceptable-to-most competitor came out. That's where Apple is stuck right now, and unfortunately the only way they're going to be able to keep QuickTime alive is if they deal with that fact and go back to the free single-player model that they once used.

I am not saying all media players should be free. But I don't have to. The market has already said that for me, and their voice is a lot louder than mine. This is about continuing to be a viable competitor, not about me getting free stuff.

[besson3c]

Millenium:

Do the other media players have to pay for licenses for codecs like MPEG-4, Sorenson, etc.?

[Adam Betts]

Originally posted by Millennium:
True, but Apple is already profitable. Their revenues from QTPro -not counting licenses bundled with other software such as FCP and (probably) FCE- are pathetic enough that it wouldn't change that.

Are you just guessing or do you have some proofs to back you up?

[Millennium]

Originally posted by besson3c:
Millenium:

Do the other media players have to pay for licenses for codecs like MPEG-4, Sorenson, etc.?

They do have to pay for MPEG-4 (and I think MPEGLA's per-encoder/per-decoder licensing terms are also terrible).

Sorenson they couldn't pay for even if they wanted to; Apple has exclusive rights to that. I don't know what kind of deal they worked out financially.

WiMP's own codec, of course, was developed in-house, so Microsoft doesn't pay any extra for that. Likewise for Real (which is moving to an MPEG-4-based codec, but still developed in-house). Sorenson is another matter, yes, and it's worth noting that Apple did not start the QT/QTPro racket until Sorenson came onto the scene. But frankly, this isn't really an excuse. If Apple can't do something competitively, they'll get eaten alive in the market, and this is in fact what has happened, despite the fact that QuickTime was way ahead of Real (WiMP as we currently know it did not yet exist) until they started the QT/QTPro bit. And when the tables turned, they turned fast; it was a mere months before QuickTime was in second, then third, then a distant third place.

The fact is, Apple can't do this competitively, if they expect to turn a profit. Is that a Good Thing? No, not really. But it's the reality of the media player market. Consumers will not pay for media players. In fact, not only will they not pay, they'll avoid demos of players which they'd have to pay for (and let's face it; plain QuickTime is little more than a demo, as evidenced by the fact that it's nagware, another reason people hate it).

That's part of the problem with Apple, particularly since Jobs has returned. Their heads have always been in the clouds, seeing things as they ought to be, instead of seeing things as they really are.

Media players aren't a profitable enterprise, and Apple needs to realize that. What they do from their is their own call; perhaps they will offer QuickTime completely free as a loss leader, or perhaps they'll stop making it altogether. But as it is now, they're in serious denial. Average revenue on QTPro is a flat $1 million/year, and that's including the bundles like FCP; that's not enough to break even, much less profit. Note also that it hasn't changed much even though they've not charged full fare for the last two upgrades. That says one of two things is happenning; either the only people paying for QTPro are the ones upgrading from older versions, or people are abandoning QuickTime as fast as they're adopting it; neither of these is acceptable.

[Anomalous]

What makes it even worse is that Jaguar forces you to upgrade to QuickTime 6 so you can't keep using any QuickTime 5 licenses. Forcing users to buy extra software seems like an unfair business practice to me.

[ccrider]

Here's a trick for the poor soul who can't afford quicktime pro.

Turn on zooming through universal access, and use the command-option +/- keys to zoom in. If you have "smooth images" on in zoom options, it's basically the same thing as going full screen since quicktime pro no longer changes monitor resolutions when going full screen, lcd or not.

The only problem is you have a big ol' arrow in the middle of the screen while you're watching.

Even though I have quicktime pro, I find this usefull for watching realmedia streaming movies, and zooming in slightly on widescreen dvd's on my powerbook.

[int69h]

Even better, make yourself a Applescript "droplet" with project builder. replace the generated contents of Application.applescript with the following:

Code:
on open fileName
	tell application "QuickTime Player"
		open fileName
		present movie 1
	end tell
end open

Drop movies onto the droplet and they'll play fullscreen. It's pretty limited. If you switch to windowed mode there's no way to switch back to fullscreen w/o restarting your movie.

[SMacTech]

Originally posted by ccrider:


The only problem is you have a big ol' arrow in the middle of the screen while you're watching.

I use the screen zoom all the time for QT and my cursor will move to the upper left after about 10 seconds. It didn't do this originally in 10.2 and was very annoying but came along after that in an upgrade.

[UnixMac]

Best $29 I ever spend... go get it!

[Cipher13]

Originally posted by Nebagakid:
Well, any Pro Quicktime Program (like Final Cut Pro) can still take advantage of QT 6... I mean, it is just that you can't use QT Player to do stuff,

This makes me mad, considering I bought a 999 dollar program (with a 250 upgrade two years later). I am not that furious though because FCP can still use all the pro export and import features....

Heh. Check in your box for a QuickTime Pro serial number. :|