Note that while you were receiving these floods, you did not lose your connection to the Internet. That says that your router was doing its job, and it protected you from these attacks. Make sure that you ALWAYS keep your router set to ignore external requests/pings, and you should stay protected from such attacks.
Yes they were attacks, but these sorts of attacks are random in nature, and ususlly the result of a "script kiddie" trying out a new script. It's important to note that sometimes your ISP will ping you to determine whether or not you're still connected, or for verification of routing at their end. These pings are limited, aimed at your modem, not your LAN, and only occasional. Your router can tell the difference, and your log will either ignore such allowable pings, or identify them as non-problems. It's when the pings reach the level of "ping of death," which is a ping saturation attack, that they become a problem.
You should report CONSISTENT attacks from similar sources, or at similar times to your ISP for investigation (assuming your ISP understands such things, which Comcast should), because they not only pose a threat to you, they use a lot of bandwidth.