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-   -   WSJ: Apple, Yahoo forging closer relationship on services (http://forums.macnn.com/112/mac-news/499602/wsj-apple-yahoo-forging-closer-relationship/)

 
NewsPoster Apr 9, 2013 10:14 PM
WSJ: Apple, Yahoo forging closer relationship on services
Apple and Yahoo are <a href="http://macnn.com/rd/282994==http://online.wsj.com/article/SB10001424127887324050304578413151401633878.html" rel='nofollow'>discussing ways</a> to bring more of Yahoo's best features to Apple's iOS platform, the <em>Wall Street Journal</em> reports. While the two companies are already working together on various projects -- the default Stock and Weather apps on iOS devices are powered by Yahoo, its search engine is an option in Safari, and its sports stats are incorporated into Siri -- the idea may be to continue Apple's move away from Google services wherever possible. This may include expanded service offerings and more cooperation.<br />
<br />
One obvious area where Yahoo's services could help Apple is in finance. Yahoo maintains a <a href="http://macnn.com/rd/282995==http://finance.yahoo.com" rel='nofollow'>well-regarded business section</a> of its site with standard financial reporting that could be integrated into Siri in a manner similar to the way sports news has been added -- giving the voice-activated assistant a further edge in business and enterprise marketing. Yahoo is also popular for its kids, news and women-oriented pages, among other services. Currently, Apple continues to have Google as the default search engine in its products, but also has the option to allow other services such as Microsoft's Bing and Yahoo among others to be set as the default.<br />
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The move would be a potential "win" for both companies, with Yahoo gaining needed exposure through Apple's strong presence in the mobile market, while Apple gets to avoid using direct competitor Google in areas where its not absolutely necessary. Microsoft, which powers Yahoo's search portal, could also stand to gain from any new arrangement, as any expansion may further leverage the company's "Bing" search engine. Siri, which circumvents the need for Google searches except when it cannot find answers in other ways, has been seen as <a href="http://macnn.com/rd/282996==http://www.technologyreview.com/news/426301/does-apples-siri-threaten-googles-search-monopoly/" rel='nofollow'>responsible for a small drop</a> in usage of Google's search engine.<br />
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The new discussions are said to be headed by Yahoo CEO Marissa Mayer, who wants the company to be a bigger player in the mobile-data arena. Apple has already said, however, that it will not sacrifice existing Google relationships where the search and advertising giant still provides the best results, making it unlikely that Apple would replace it as a default in some areas for the foreseeable future. Sources for the story said that no formal "deal" is imminent, just discussions of how best to expand current arrangements into new areas.
 
The Vicar Apr 9, 2013 11:30 PM
Huh?
Yahoo has best features? My impression has always been that they're the world's first service offering where every single part is the worst thing they offer.
 
TheGreatButcher Apr 9, 2013 11:32 PM
No thanks
Apple, please reconsider. Yahoo's security (and reputation) is very suspect. Every friend that has had a hijacked E-mail account that spammed its address book (including my own which I don't often use) has been from yahoo.com, and the company doesn't even seem to acknowledge its problem.
 
Charles Martin Apr 10, 2013 01:30 AM
Hey Butcher
That isn't a problem with Yahoo (or limited to Yahoo) -- that is a problem with your friends, and their easy-to-guess passwords. Same thing happens on Google, on AIM, on Hotmail (oh my lord does it happen on Hotmail) and even iCloud -- IF the passwords are not strong.
 
TheGreatButcher Apr 10, 2013 06:23 AM
@chas_m
chas_m, while that may be true with some of my friends, I disagree as my own password was definitely not an easy to guess (mix of letters, numbers, special characters, no words).

Ironically, although Yahoo hasn't made any official statement, a Yahoo news article supports Yahoo's flaws:
http://news.yahoo.com/why-yahoo-mail-accounts-being-hijacked-004126309.html
 
besson3c Apr 10, 2013 12:55 PM
Quote, Originally Posted by TheGreatButcher (Post 4225557)
chas_m, while that may be true with some of my friends, I disagree as my own password was definitely not an easy to guess (mix of letters, numbers, special characters, no words).

Ironically, although Yahoo hasn't made any official statement, a Yahoo news article supports Yahoo's flaws:
Why Yahoo Mail Accounts Are Being Hijacked

It doesn't matter how strong a password is.

Anybody can spoof headers, and anybody can create a Yahoo account or hijack an existing one because of weak passwords to spoof so that the envelope address indicates that it is coming from a Yahoo server. That doesn't necessarily mean that the spam is coming from the same account the headers indicate it is coming from.

When you are the biggest email provider in the world, you are going to get spoofing, hijacked accounts, or accounts created for the purpose of spamming. There isn't much Yahoo can do about this, spoofing headers is simply a product of email.
 
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