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NewsPoster Aug 7, 2013 01:40 AM
Apple Stores begin program of special discounts on audio gear
Apple Stores have begun a significant sale on audio accessories during August, with two offers already underway and a third one coming later. Currently, the stores are offering 10 percent off on select <a href="" rel='nofollow'>Beats by Dre</a> headphones and speakers, along with a $50 discount on the price of the Jawbone <a href="" rel='nofollow'>Big Jambox</a> Bluetooth speaker, the latter offering being matched by Jawbone through its own site and resellers. A reader has alerted <em>Electronista</em> that the stores will also be offering two <a href="" rel='nofollow'>Bose QuietComfort headphones</a> for 10 percent off beginning on Sunday.<br />
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Apple Stores are known for selling accessories at full retail price with very few sales outside of special deals on accessories normally offered in conjunction with buying a Mac or iOS machine. The stores routinely have tie-in deals on printers or certain accessories, but rarely have standalone sales on new merchandise. The Beats by Dre offer is set to expire on Saturday, August 10 -- allowing the Bose sale to begin to the next day. The Jambox offer is set to run throughout the month of August while supplies last.<br />
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The promotions are all instant discounts, with no mail-in rebates required. The specific Bose headphone models to be discounted are the QuietComfort 3 and QuietComfort 15, which normally sell for $350 and $300 respectively. The Big Jambox currently retails for $300. Apple is concurrently running a <a href="" rel='nofollow'>promotion</a> where students or their parents (or educators) can get a $100 iTunes Store gift card in <em>addition</em> to discounted education pricing on Mac models.<br />
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Students purchasing an iOS device get education pricing and a $50 iTunes Store gift card. The gift cards are good for purchases from the Mac or iOS App Store, the iBookstore or the iTunes Store, and cannot be applied to hardware or software Apple Store purchases.
macjockey Aug 7, 2013 09:05 AM
I guess apple thinks the way to make more sales is to change their business model to discounting model much like Amazon and Newegg, such a shame.
Rapscallion Aug 7, 2013 02:41 PM
Thy aren't changing to a discounting model, they are just putting a few items on sales. The most likely reason is they aren't selling (at most retailers), and they have an overstock.
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