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-   -   Apple Q4 breakdown reveals iTunes gains, plummeting iPod numbers (http://forums.macnn.com/112/mac-news/505371/apple-q4-breakdown-reveals-itunes-gains/)

 
NewsPoster Oct 28, 2013 05:35 PM
Apple Q4 breakdown reveals iTunes gains, plummeting iPod numbers
In parallel with an <A href="http://www.electronista.com/articles/13/10/28/sells.338.million.iphones/">official announcement</a>, Apple has also posted a detailed breakdown (<a href="http://macnn.com/rd/297184==http://images.apple.com/pr/pdf/q4fy13datasum.pdf" rel='nofollow'>PDF</a>) of its fiscal Q4 results. The data shows that revenue in the Americas was up just 1 percent year-over-year to $13.941 billion, and even down marginally in Europe, shifting from $8.023 billion to $8.005 billion. Greater China however grew 6 percent to $5.733 billion, and Japan surged 41 percent to $3.341 billion. Offsetting this only slightly was the rest of the Asia-Pacific region, which dipped 6 percent to $1.980 billion. Global retail numbers increased 6 percent to $4.472 billion. <br />
<br />
In terms of products, the 33.797 million iPhones Apple sold pushed that segment's revenue up 17 percent to $19.510 billion. Even though iPad shipments were up slightly to 14.079 million, accompanying revenue actually declined 13 percent to $6.186 billion. The Mac's 7 percent dip in units pulled computer revenues down 15 percent, to $5.624 billion. The iPod -- unmentioned in Apple's press release -- continues to be on a long-term, potentially terminal decline, with units down 35 percent to 3.498 billion, and revenue falling 30 percent to $573 million.<br />
<br />
Of special interest may be iTunes, software, and service revenues, which rose 22 percent to $4.250 billion. Apple doesn't provide complex data about this segment, but most of its revenue is believed to derive from the iTunes Store and the App Store. <br />
<br />
Revenue from accessories increased 5 percent to $1.319 billion.
 
YangZone Oct 28, 2013 06:17 PM
iPods on a long-term, potentially terminal decline, with units down 35 percent to 3.498 billion... . Hmmm... not bad.
 
mcdruid Oct 28, 2013 10:49 PM
They sold 3.5 Billion units for revenues of $600 million? Either the ipods only sell for about 13 cents or you screwed up.
 
Mike Wuerthele Oct 29, 2013 07:44 AM
Quote, Originally Posted by mcdruid (Post 4254729)
They sold 3.5 Billion units for revenues of $600 million? Either the ipods only sell for about 13 cents or you screwed up.
We'll look at the apple-provided numbers again, but given marketing, markdowns, and other offsets to the revenue (profit) from the division, its a reasonable figure.
 
Spheric Harlot Oct 29, 2013 08:56 AM
I think it's unlikely that Apple sold 3.5 billion units of anything, considering that's more than the entire number of devices they've produced, ever.

Unit sales were down 35% for 3.5 billion in revenues and 600 million in profits.
 
mcdruid Nov 18, 2013 12:57 AM
Revenues would not be affected by marketing. Look, you screwed up on reading the fine print of the number of units, don't try to make up stuff about how you are right.
 
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