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NewsPoster Nov 20, 2013 02:34 PM
Macy's, Shopkick to deploy first retail use of iBeacons
Macy's and Shopkick have announced plans to deploy the first retail use of iBeacons, an Apple technology supported through iOS 7. Within a few weeks at Macy's stores in Herald Square, New York and Union Square, San Francisco, users of the <A href="">Shopkick</a> app will occasionally receive alerts while visiting different departments. On first entering a store, for instance, the app may suggest a variety of deals and recommendations, but narrow down those alerts after wandering into the Shoes department.<br /><br />The Macy's/Shopkick system, <A href="">known</a> as shopBeacon, also makes use of user behavior tracking. If a person has previously "liked" a specific product online, shopBeacon can be set to remind them that Macy's has it in-stock. <br />
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Although iBeacon was first revealed this summer, it has seen relatively slow adoption. The first organization to announce support <a href="" rel='nofollow'>was Major League Baseball</a>, which has plans to gradually link stadium beacons with its At the Ballpark app. Even Apple is only just <a href="" rel='nofollow'>getting deployment underway at Apple Stores</a>. There was relatively little incentive until now, however; iOS 7 didn't launch until September 18th, and alerts are further limited to devices supporting Bluetooth Low Energy, such as the iPhone 5s and the iPad Air.<br />
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mr100percent Nov 21, 2013 01:32 PM
Doesn't iPhone 5 also have Bluetooth LE?
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