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-   -   Macy's, Shopkick to deploy first retail use of iBeacons (http://forums.macnn.com/112/mac-news/506088/macys-shopkick-deploy-first-retail-use/)

 
NewsPoster Nov 20, 2013 02:34 PM
Macy's, Shopkick to deploy first retail use of iBeacons
Macy's and Shopkick have announced plans to deploy the first retail use of iBeacons, an Apple technology supported through iOS 7. Within a few weeks at Macy's stores in Herald Square, New York and Union Square, San Francisco, users of the <A href="http://www.shopkick.com/">Shopkick</a> app will occasionally receive alerts while visiting different departments. On first entering a store, for instance, the app may suggest a variety of deals and recommendations, but narrow down those alerts after wandering into the Shoes department.<br /><br />The Macy's/Shopkick system, <A href="http://www.macrumors.com/2013/11/20/shopkick-and-macys-team-up-for-first-retail-based-ibeacons/">known</a> as shopBeacon, also makes use of user behavior tracking. If a person has previously "liked" a specific product online, shopBeacon can be set to remind them that Macy's has it in-stock. <br />
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Although iBeacon was first revealed this summer, it has seen relatively slow adoption. The first organization to announce support <a href="http://macnn.com/rd/298836==http://www.macnn.com/articles/13/09/27/league.collaborating.with.apple.since.february/" rel='nofollow'>was Major League Baseball</a>, which has plans to gradually link stadium beacons with its At the Ballpark app. Even Apple is only just <a href="http://macnn.com/rd/298837==http://www.macnn.com/articles/13/11/18/ibeacon.tech.will.allow.for.virtual.signs/" rel='nofollow'>getting deployment underway at Apple Stores</a>. There was relatively little incentive until now, however; iOS 7 didn't launch until September 18th, and alerts are further limited to devices supporting Bluetooth Low Energy, such as the iPhone 5s and the iPad Air.<br />
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<div align="center"><iframe width="560" height="315" src="//www.youtube.com/embed/3QFrZjvp2E0" frameborder="0" allowfullscreen></iframe></div>
 
mr100percent Nov 21, 2013 01:32 PM
Doesn't iPhone 5 also have Bluetooth LE?
 
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