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NewsPoster Nov 30, 2013 07:44 PM
Apple Stores going RED for World AIDS Day
Apple will turn its iconic white Apple retail store logos red for a day on Sunday in order to mark World Aids Day. The color change is the latest in a string of signs of support from the iPhone maker for the Product (RED) initiative, which works to combat AIDS worldwide. As <em>9to5Mac</em> <a href="">notes</a>, the change over to the red logo has already begun at Apple's Regent Street Store in London, and other locations are expected to follow soon after.
<br> <br /><br />World AIDS Day falls on December 1 in the United Kingdom and the United States. The purpose of the day is to increase awareness of AIDS, and a number of charities hold events on the day, with the proceeds going to the fight against the disease. <br />
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Apple, so far, has contributed $65 million to (Product) RED, according to the charity's own Twitter feed. That makes the Cupertino tech giant the single largest contributor to the charity among all participating companies. <br />
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<div align='center'><img src='' style='max-width: 100%;' alt='Image via 9to5Mac' border='0' pagespeed_url_hash="1408314073"/><br/><span class='minor2'>Image <a href="" rel='nofollow'>via</a> 9to5Mac</span></div><br />
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In addition to its contributions, Apple sells (Product) RED branded iPod shuffles, iPod nanos, iPod touch units, Smart Covers for the iPad, and an iPhone 4S bumper. <br />
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Apple design head Jony Ive has also supported the initiative in the recent past. Ive and co-designer Marc Newson designed a <a href=" 0000.and.60000/" rel='nofollow'>RED-branded line</a> of unique items for auction at Sotheby's. The line, which included items such as a grand piano, an aluminum desk, and a red Mac Pro, fetched millions of dollars for charity when it went on the block.
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