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NewsPoster Mar 19, 2014 01:37 PM
Eddy Cue denies pen-throwing incident in Haunted Empire book
Apple's senior VP for Internet Software and Services, Eddy Cue, is denying an incident mentioned in the recent Yukari Iwatani Kane book <em>Haunted Empire: Apple After Steve Jobs</em>. The book claims that at one point, Jobs threw a pen at Cue's face. Asked if the anecdote is true, Cue told <a href="" rel='nofollow'>a reporter</a> "No it's not." <br />
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Cue is the second major Apple executive to cast doubt on <em>Haunted Empire</em>, following current CEO Tim Cook, who <a href="" rel='nofollow'>recently called the book "nonsense."</a> Jobs was however infamous for his temper, and Apple executives have a vested interested in maintaining a positive image of both Jobs and the company's prospects, which together form the focus of Kane's writing. She has said that the book is based on about 200 interviews, including past and present Apple executives.
prl99 Mar 19, 2014 01:53 PM
So you're calling Eddy Cue a liar and everything Kane says is the truth?
BLAZE_MkIV Mar 19, 2014 02:32 PM
What you said doesn't make any sense. Who are you addressing?
jpellino Mar 19, 2014 02:33 PM
And Kane has a vested interest in drumming up juicy chatter for her book.
prl99 Mar 19, 2014 02:58 PM
@blaze, if your question is about my statement, I was addressing whomever wrote this article. All it says is MacNN staff. The second paragraph challenges Cue's and other Apple executives comments as possibly not being true. That's why I made my comment.
And.reg Mar 19, 2014 03:00 PM
I can't imagine that people would take any "Steve Jobs" book seriously after Walter Isaacson's Steve Jobs... he could always write commentary/clarifications and post them online. Until he does so, and until any of these point to this incident, I am not invested in what Kane says if it's wrong.
pairof9s Mar 19, 2014 03:17 PM
Of course, it's a lie...Jobs was throwing it at his neck.
Mike Wuerthele Mar 19, 2014 03:25 PM
Quote, Originally Posted by prl99 (Post 4270709)
So you're calling Eddy Cue a liar and everything Kane says is the truth?
I didn't write the article, but I didn't get that the author called anybody a liar.

Steve was a pretty emotional guy. That's really all it said.
Jeronimo2000 Mar 19, 2014 04:18 PM
Well, I get what prl99 is saying here. The "author" claims Apple has a vested interest in maintaining Apple's image, which implies they'd say whatever is needed to refute the claims made in that book. To even things out though, the "author" doesn't make any attempt to acknowledge the possibility that this book is a huge pile of bullcrap, written by a publicity-hungry hack. Basically, a forum troll in book form.
Charles Martin Mar 19, 2014 05:53 PM
You guys are mistaking "balance" with "inference." The author of the article (not me either) can't confirm, deny or divine the truth, but just pointing out that there are well-known reasons why Cue *might* be lying about the incident and *might* be telling the truth. Kane probably didn't make this up, she probably got it from one of her interviews -- but that also doesn't mean it's true either.

The author of the article isn't attempting a book review and likely hasn't read the book, and thus is in no position to confirm -- or deny -- claims made in the book. I haven't seen a single good review of the book in question, but that doesn't mean everything (or even most things) in it are lies -- I gather that the author of the book just filtered what they discovered through an "Apple is doooomed" preconceived perspective. That's "truthiness," which is usually based on true things but spun in a particular way.

In short, we often add balance to stories we publish here -- a rumor comes out and we add reasons why it might not be true, for example. It's called "trying to bring readers all the known factors so they can draw their own conclusions."
And.reg Mar 20, 2014 12:01 PM
I just realized that we're all making a big deal out of a news story of whether or not someone threw a pen :D
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