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NewsPoster Apr 1, 2014 03:48 PM
iAd Workbench opens up to anyone with an Apple ID, video ads
Apple has today significantly opened up iAd Workbench, the tool used to submit and manage iAd campaigns. <em>Ad Age</em> notes that Workbench is now accessible to anyone with an Apple ID, where previously accounts were restricted to registered app developers. That should expose iAd to a more Google-like advertising base, in which anyone can participate; when it was originally introduced in 2010, iAd was targeted exclusively at major corporations able to afford the then-minimum buy-in of $1 million. New ad buyers can choose to operate on a cost-per-click or cost-per-thousand impressions basis.<br /><br />Workbench is also <a href="" rel='nofollow'>gaining</a> other new features, namely video ads. These clips must be short, but can also direct people to a website or iTunes content, and not just an iOS app. <br />
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Campaigns created with Workbench still can't appear iTunes Radio. Apple may be choosing to keep curating advertisers for that format until it can set tools and development criteria in stone.
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