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NewsPoster Jun 5, 2014 02:25 PM
Apple 7-to-1 stock split to take place after close of Friday trading
The <a href="">7-to-1 Apple stock split</a> announced in April will be completed at the end of NASDAQ trading on Friday, the company notes. The split will greatly multiply the number of available Apple shares. It shouldn't affect current owners much, however, since it will divide the value of each share by the same ratio.<br /><br />The main effect will be to make it easier to trade Apple stock in smaller dollar amounts. When it announced the split, Apple said it wanted its shares to be "more accessible to a larger number of investors." At the moment a single Apple share is worth roughly $646, but that should shrink to under $100 next week.<br />
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Because of the split, after-hours trading won't be possible on Friday. Likewise, any equity and option orders open by the end of the day will be canceled, and not automatically restored.
msuper69 Jun 5, 2014 03:11 PM
The total value of AAPL stock held doesn't change but having 7 times as many shares is kind of neat; the human brain somehow thinks that even though the total value doesn't change, having 7 times as many shares is somehow pleasing.
mmmdoughnuts Jun 5, 2014 03:41 PM
Even more stupidly, people look at googles price of $650 share price and say it is equal to Apples $650 share price. But they don't see the total market valuation.

This simply gets more small investors (willing) to buy for a few shares and helps eliminate direct share comparisons to a competitor.
iphonerulez Jun 5, 2014 04:02 PM
There were quite a few people thinking Apple's share price was going to run up over $650 before the stock split but the stock simply ran out of momentum as I figured it would. Investors are going to be very careful to make sure the stock doesn't keep running up. If it were Google or Amazon, the share price would be well over $700 as investors got on board. That won't ever happen with Apple. It's just too hard for investors to overcome their fears that Apple will somehow mess up like it did in late 2012 and no one wants to be stuck holding an empty bag.
jdonahoe Jun 5, 2014 05:04 PM
@iphonerulez Don't gloat yet, we still have a day of trading left before the split and it only needs to gain $2.66 to put it "over" $650. I know I'm hoping for at least $3 in gains tomorrow.
climacs Jun 5, 2014 06:58 PM
iphonerulez, how did Apple mess up in late 2012? Investors may have gotten ahead of themselves (though, $700 would have been cheap if the valuation based on P/E ratio applied to GOOG or AMZN had applied to AAPL), but that's on investors, not on Apple.

I said this recently and I will say it again here: analysts and investors do not get it. There is likely not going to be another smash hit, disrupting product like iPhone coming out of Apple in the near future, and that's OK. Instead, Apple will move to extend its reach and stickiness with iOS users as mobile devices increasingly become the center of our lives. You'll narrow down what autos you may consider buying based on whether they offer CarPlay or not. You'll upgrade your house to a smarthome using iPhone and iPad as the device to control the lights, thermostat, refrigerator, washer and dryer, etc. You'll monitor your health through iDevices including wearables that have not even been announced yet. You'll choose what to watch on TV (likely not an Apple HDTV set, I sincerely doubt Apple will ever come out with one) using your AppleTV and mobile device. You'll find your way around Home Depot or Target with your iPhone. You'll pay for your goods with your iPhone. That phone or tablet you always have with you or nearby you whether you are at home or on the road will become even more central to your digital life than it is already. And iOS will increasingly become the leader of the pack due to the fragmentation in the Android installed base, as well as the relative lack of appeal to retailers. typical Android users have with respect to their disposable income. Sure, Android may still have the bulk of mobile OS users, but it will be an empty title.
pottymouth Jun 6, 2014 09:53 AM
My inner Apple fanboy has made me a helluva lot more money than any market analyst ever has. They just don't have a clue when it comes to AAPL.
Nysswedop Jun 17, 2014 11:25 AM
It’s really great posts.
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