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ctw May 20, 2001 04:00 PM
Killing Macs with Silence
Anyone else notice this…why don’t computer experts on television and the radio recommend Apple more often? I remember one recent instance on a television program where a caller asked what to use for digital photography and video editing. Perfect for a Mac, right? Not according to the hosts! Instead, the "experts" directed the caller to a Dell. The Mac wasn’t even mentioned as an option. It almost seems that they’re afraid if they say Apple, they won’t be taken seriously.

Can Apple ever gain market share if those in the know aren’t willing to promote the very strengths of the Mac? How much damage does their silence do?
 
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