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Lose something expensive in a German bar, fly to Germany for free
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Posting Junkie
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So basically Lufthansa is offering Gray Powell, the man who lost the fourth generation iPhone prototype in a bar, a free flight to Munich and promising him "a happy time." I kind of don't understand this, but German humour is rather foreign to me. Thoughts?
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I like chicken
I like liver
Meow Mix, Meow Mix
Please de-liv-er
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Among Gray's last facebook entries made from the prototype, were mentions of just how good the German beers were. Read that way, they were so good, they helped him forget a priceless prototype.
Not sure where Lufthansa enters the picture, but it does sound like a product endorsement.
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Seems simple enough. Cost to Lufthansa of flight to Germany, effectively $0. Huge amounts of brand exposure from jumping onto massive internet bandwagon...priceless. Oh no hang on that's Mastercard.
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This space for Hire! Reasonable rates. Reach an audience of literally dozens!
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Posting Junkie
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They even sprung for business class.
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Originally Posted by Doc HM
Seems simple enough. Cost to Lufthansa of flight to Germany, effectively $0. Huge amounts of brand exposure from jumping onto massive internet bandwagon...priceless. Oh no hang on that's Mastercard.
Exactly what i was going to say. Cheap/lazy advertising.
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Steve Jobs emailed them and asked that it be "one way".
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I'm a bird. I am the 1% (of pets).
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Originally Posted by Eriamjh
Steve Jobs emailed them and asked that it be "one way".
![Laughing](images/smilies/laughing.gif)
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I say it's brilliant and cost effective. If it will work, I doubt it but strike while the iron is hot!
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MacBook Pro 15" i7 ~ Snow Leopard ~ iPhone 4 - 16Gb
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Brilliant PR move, after all the negative publicity of volcano-ash closures and disgruntled passengers.
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